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Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
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Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
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Top Executives Share Best Advice from Mentors
Top business leaders on the mentoring that helped shape how they lead, but also how they make critical business decisions that inform their companies’ strategies and purpose.
Meta, Google, and Shopify Execs Share AI Sales Tools for 2024
AI-enhanced commerce exploded this holiday season, giving merchants new ways to sell and changing how consumers shop.
How Businesses Leverage Nostalgia to Win Over New Customers
Products and memories from the past are a powerful way to reach today’s young consumers.
Experts Share Holiday Marketing Trends
Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.
How Big Brands Leverage Customer Reviews to Increase Sales
Backpack maker JanSport, underwear brand MeUndies, and La Colombe Coffee Roasters are among the companies tapping tech tools to optimize consumer review content to deliver results.
How 3 Companies Are Monetizing the Street Food Trend
CPG brands and founder-led startups are packaging grocery items inspired by authentic global dishes previously available only from local street vendors, food trucks, and restaurants.
How To Turn Deinfluencing Into a Marketing Opportunity
There are opportunities to attract customers even when products are on the wrong end of a social media post.
How Small Businesses Are Leveraging AI
Small to medium-sized businesses can make their operations more efficient by using AI tools to attend to tasks they might not have the time or the resources for.
Loyalty Programs Evolve to Deliver Experiential Rewards
A cross section of brands’ revamped rewards strategies rely on elevated perks to woo today’s consumers.
Security Experts on How SMBs Can Protect Customer Data From Cybercriminals
Execs share the key safeguard measures and employee training necessary to thwart hackers amid the growth of e-commerce and other digital touchpoints.