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Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
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Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
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Emerging Social Media Strategies Businesses Must Know to Grow
How brands of all sizes can boost their presence — while tapping the ‘deinfluencing’ trend and shoppable videos — in the next-generation social media landscape.
Pickleball’s Fast-Growing Popularity Is Creating Sales Opportunities for Businesses
Subway, Walmart, Chicken N Pickle, and CourtReserve are among the companies taking a swing at monetizing the ping-pong-meets-tennis game.
Restaurant Execs Share Top Trends to Drive Growth in 2023
Focus Brands (which owns Carvel and Cinnabon), Marco’s Pizza, and Bad Ass Coffee of Hawaii deploy strategies for success in a changed restaurant landscape.
Startups Help Restaurant Takeout Businesses Go Green
Technology — and changing consumer behavior — are key to the success of this emerging business model, founders of reusable container businesses say.
How Marketers Are Capitalizing on Mobile Commerce Market
Experts from companies that provide m-commerce solutions for brands such as Weber grills and UNTUCKit menswear unpack how content and convenience are key to driving sales on mobile devices.
Hospitality Execs Reveal Their Key Growth Strategies
The travel industry is fueling growth by employing strategies like enhancing loyalty programs, increasing home rental options, and creating new tools to help travelers make sustainable travel choices.
Strategies Retailers Are Using to Drive Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
How AI Is Changing How Marketers Sell Everything
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Startups & Legacy Brands Monetize the Pain Points of Remote Work
Groundfloor, Webex by Cisco, and Letsmeet, are offering solutions that facilitate out-of-office functions and strengthen relationships among coworkers, as the work-from-anywhere trend continues.
Forecasters on 5 Key Consumer Trends for the Year Ahead
Expert trend forecasters look at big picture shifts in consumer attitudes and brand innovation to understand how companies can prepare to drive business throughout the year.