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Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
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Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
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Latest—
How Afterpay Is Courting Small Businesses for Growth
Newly acquired by Square, the BNPL leader is expanding by tapping into consumers’ desire to shop small, says general manager Zahir Khoja.
The Zero-Waste Movement Is Creating Opportunities for Businesses Large and Small
With a growing number of consumers looking for alternatives to single-use disposables and plastic packaging, businesses from mass retailers to Main Street merchants are heeding their call.
How Startups Are Monetizing the Booming Food Waste Business
Tech platforms Misfits Market, Too Good to Go and Goodr connect food companies with opportunities to divert their waste and improve their bottom lines at the same time.
How Retailers Are Revamping Recruiting in a Tight Labor Market
Merchants including Walmart, Macy’s and CVS are looking beyond wages to attract talent in a competitive environment, offering flexible schedules and gym memberships to career advancement training.
Tech Startups Monetize Pandemic-Fueled ‘Buy Local’ Movement
COVID-19 has spiked consumer demand for local and American-made products, and these companies, backed by investors like Mark Cuban, are making it easier to buy them.
Brands Like Joybird Are Revamping Their Consumer Ad Strategies
To break through online advertising clutter, brands embrace data-driven, ‘out of the box’ consumer messaging strategies.
How Big Brands Are Leveraging Micro-Influencers to Spur Growth
Executives from the bracelet and beverage brands, plus swimwear disruptor Andie, reveal how these ‘grassroots’ marketers are delivering a healthy return on investment for their businesses.
Big Brands Court Gen Z With Inclusive Messaging and ‘Realness’
Aerie, Dick’s Sporting Goods and Doritos are tapping a targeted marketing playbook to appeal to this generation of consumers.
How Stores Can Prepare for an Unusual Holiday Season
Early shopping, out-of-stock products and increased customer expectations will present challenges for retailers. Here’s how SMBs can leverage their edge.
How Startups Bookshop.org, New Masters Academy and FitVine Wine Achieved Profitability
The founders of Bookshop.org, New Masters Academy and FitVine Wine on leveraging their unique positions in the marketplace to reach a coveted business milestone: profitability.