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3 Facebook & Instagram Tools for Customer Communication

Communication functions on the social networks allow small businesses to nurture their communities while crowdsourcing ideas and content, said entrepreneurs during a Facebook panel discussion.

Pop-Up Store Experiences That Blend Physical, Digital Worlds Woo Pandemic-Changed Shoppers

Technology turns temporary installations into data-rich, ‘hyper-customized’ environments where brands can reach customers directly, bypassing traditional retail channels.

How Big Brands Are Using Certain Pricing Strategies to Drive Business

Pricing experts that work with companies from Sally Beauty to Eventbrite share how brands are changing their game plans to counter inflation and supply chain pressures.

3 Startups Share the Secret to Growing During a Pandemic

The founders of Windmill, Xendoo and G&B Digital Management share actionable insights on how they found success during a time of unprecedented business challenges.

Last-Mile Delivery Services Seek to Meet Pandemic-Fueled Consumer Demand

Retailers from Walmart and Amazon to disruptors like UberConnect and Gopuff, along with traditional carriers, are expediting order fulfillment in a COVID-changed delivery landscape.

Pinterest and Shutterfly Bet on the ‘Creator Economy’ to Drive Growth

The internet and Gen Z are fueling demand for unique products and services from a growing group of influencers, artisans and small businesses — and big brands are heeding their call.

Retail Executives Share Growth Strategies This Holiday Season

The holidays are a key time to share your brand’s core message and innovations with customers, according to six executives from top consumer brands.

How 3 Startups Scored Millions in Funding

The founders of Pashion Footwear, Findhelp and Abound share the insider strategies that led to funding windfalls.

What Small Businesses Can Learn From Big Retailers' Holiday Strategies

Consumers want value for their dollars, rewards for spending in the form of loyalty points or cash-back deals, and service and experiences that go above and beyond.

How to Drive Customer Loyalty: Enthusiasm & Personalized Marketing

Execs from FTD, Beachbody and NEST New York reveal what’s key to unlocking consumer devotion today.