Good Company
Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
Featured
Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
Latest
Working Late? You’re Not Alone
You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.
Sign Up
Latest—
Tech Startups Monetize Pandemic-Fueled ‘Buy Local’ Movement
COVID-19 has spiked consumer demand for local and American-made products, and these companies, backed by investors like Mark Cuban, are making it easier to buy them.
Brands Like Joybird Are Revamping Their Consumer Ad Strategies
To break through online advertising clutter, brands embrace data-driven, ‘out of the box’ consumer messaging strategies.
How Big Brands Are Leveraging Micro-Influencers to Spur Growth
Executives from the bracelet and beverage brands, plus swimwear disruptor Andie, reveal how these ‘grassroots’ marketers are delivering a healthy return on investment for their businesses.
Big Brands Court Gen Z With Inclusive Messaging and ‘Realness’
Aerie, Dick’s Sporting Goods and Doritos are tapping a targeted marketing playbook to appeal to this generation of consumers.
How Stores Can Prepare for an Unusual Holiday Season
Early shopping, out-of-stock products and increased customer expectations will present challenges for retailers. Here’s how SMBs can leverage their edge.
How Startups Bookshop.org, New Masters Academy and FitVine Wine Achieved Profitability
The founders of Bookshop.org, New Masters Academy and FitVine Wine on leveraging their unique positions in the marketplace to reach a coveted business milestone: profitability.
How Brands Like Barbie & Looney Tunes Are Monetizing Licensing
Marketers of everything from toys to T-shirts tap NFTs, social causes and DTC sales to grow business and win over today’s consumers, which could help connect smaller brands to bigger audiences.
3 Pandemic-Fueled Commerce Trends
Brands tapped text-based shopping, experiential loyalty programs and online marketplaces to drive newfound sales amid the crisis — strategies that look to stick.
Alcohol Platforms Help Small Merchants Uncork Digital Sales
As more booze sales move online, a new crop of platforms is designed to help mom-and-pop merchants compete in a digital landscape.
Scaling Startups Share Their Winning Customer Retention Strategies
Growing brands Stojo drinkware, State Bags and Yasso frozen treats reveal insider, best practices that drive repeat business and breed shopper loyalty.