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Entertainment Company Main Event Pivots Its Business Virtually

How the Dallas-based entertainment company generated a wealth of good will, and learned new ways of connecting with customers through Instagram Live events and celebrity shoutouts.

Mastercard Marketing and Cybersecurity Mentorship for Female Entrepreneurs

A look at the strategies designed to aid small businesses navigating COVID-19 and beyond, as they pivot online and look for new ways to reach customers.

Pattern Brands Gears Offerings Toward Quarantined Consumers

How brand whisperer Gin Lane transformed into a (renamed) DTC holding company, with home and kitchenware sites that serve the nation’s homebound moment.

Hello Products Takes Natural Oral Care Mainstream

Now a division of Colgate-Palmolive, the brand is launching a new line of CBD-infused products in Ulta Beauty stores and ramping up its e-commerce capabilities.

Betabrand CEO on Its Successful Shift from Menswear to Women's Work-From-Home Fashion

How Betabrand built its $70 million DTC fashion business on humor and social engagement, pivoting now to meet the new work-from-home normal.

Pinterest's Unique Platform Is Allowing for Deeper Consumer Insight

As activity on the visual search engine soars amid COVID-19, the platform’s insights team is working with newfound urgency to deliver consumer trend analysis to help brands shape their advertising.

Stella & Dot Is Pivoting Its Home-Selling Model to Spur Growth

Founder Jessica Herrin on the brand’s new strategy, and how fortuitously, a pre-COVID 19 pivot to social selling is girding the business to weather the crisis.

Bookshop.org Helps Booksellers Stay in Business During COVID-19

The founder of the communal virtual storefront, which launched this year to help bookstores compete against Amazon, discusses adapting to change and the unexpected silver lining buoying its members.

Online Marketplace Faire Helps Independent Businesses

Online marketplace Faire, which has enjoyed rapid growth since its launch in 2017, is adding COVID-19 crisis-response tools to its new offerings designed to help independent stores.

The Rise of Telehealth: Interview With PlushCare CEO

How one digital health care startup is bringing care online in a moment of pandemic-fueled crisis.