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WW CEO Mindy Grossman Talks Brand Transformation [Interview]

WW CEO Mindy Grossman shares how the weight loss brand’s transformation into a ‘technology company with a human-centric overlay’ — and a little Oprah magic — is key to competing in today's market.

The Bouqs Co. Expands With New Investor Funding

How $30 million will help the online floral company grow internationally and in bridal and brick-and-mortar retail, too.

Strong Roots Takes Plant-Based Foods From Ireland to the US

The Irish food brand built a multi-million-dollar business in Ireland and the United Kingdom with its fresh approach to frozen vegetables. Now it’s looking to expand here.

Interview With Ron Johnson, Founder of Enjoy

After success at Target and Apple’s stores, and a failed attempt to turn around J.C. Penney, Ron Johnson says he’s now delivering a new kind of customer experience: the ‘mobile retail store.’

Secret Deodorant Marketing Campaign Tackles Female Equality

How the Procter & Gamble brand is spotlighting women fighting the ‘mental sweat’ of gender inequities — and winning — to differentiate in the ‘super crowded,’ $3 billion U.S. antiperspirant business.

Ritual Taps Into the Health of Multi-Generational Customers

The DTC brand founder and CEO Katarina Schneider on leveraging consumer education and technology to scale the millennial-geared supplement brand.

Eataly Strives for Customer Engagement In-Store and Online

Along with opening stores worldwide, the new Global CEO of Eataly wants to bring the experience of shopping in an authentic Italian market to your phone by enhancing its online offerings.

CVS Has a New In-Store Marketing Strategy

Marcy Brewington, director, in-store marketing strategy, on the drugstore chain’s goals for crafting new signage to help consumers shop faster and discover new things.

Artsy Is Making Art Collecting More Achievable

The online art platform was created to give galleries a virtual showcase and help them connect to buyers. Its new CEO wants to make it easier to click on a painting and buy.

Top Business Lessons From Gwyneth Paltrow on Building Goop

The actress-turned-CEO/founder of the $250 million lifestyle brand shared advice about learning from mistakes and leaning into criticism and disagreement with an audience of retail executives.