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Wix Exec on How Its YouTube Integration Is Helping Small Businesses Lean Into the Growing Social Shopping Trend

After a successful B2B partnership with Google Shopping, website builder Wix wants to make it seamless for merchants to sell their wares on YouTube, too, VP Oren Inditzky tells CO—.

How Iconic Kid’s Brand Carter’s Is Connecting With Gen Z Parents by Leaning into Fashion and Style

Carter’s Chief Creative and Growth Officer shares how the 160-year-old company is staying nimble to respond to a constantly changing customer base.

5 Consumer Trends Shaping Spending Patterns in 2025

Businesses need to give wary consumers a reason to shop, and research shows they are responding to deals, convenience, personalized suggestions, and promotions.

How Essiespice Landed on Whole Foods’ Shelves As Direct-to-Consumer Sales Thrive

Through community connections and corporate expertise, this spice blend and cooking sauce startup landed in 50 Whole Foods stores while media attention and museum partnerships have helped to boost sales.

True Religion CMO on Tapping Into Cultural Touchpoints and Celebrity Fans to Win Over Gen Z and Become a Billion-Dollar Brand

The denim giant is working to bounce back from two bankruptcies with a strategy that capitalizes on early 2000s nostalgia and courts a broader customer base, Kristen D’Arcy tells CO—.

Fabletics President on Turning Online Shoppers Into Buyers

Social proof messaging boosts conversion rates for athleisure apparel brand, Ashley Kechter tells CO—.

How Plantega Quadrupled Locations in 3 Years by Bringing Plant-Based Deli Classics to the Masses

Founder and CEO Nil Zacharias incorporates turnkey plant-based menus in NYC bodegas to help grow product awareness and consumer access to this $8.1 billion segment of the U.S. food industry.

Bugaboo Chief Commercial Officer North America on Professional (and Personal) Success and Well-Being

Jeanelle Teves gets candid on the experiences and challenges that have shaped her journey in life and work — and the one business-mindset strategy ‘that’s served me really well.’

How Sweet It Is: IT'SUGAR CEO on the Company's 'Sugartainment'-Geared Growth Trajectory

The candy chain has built a sweets empire of 120 stores by using experiential retail to feed America's taste for treats.

How Manischewitz’s Rebrand Targets ‘Culturally Curious’ Younger Customers

The 133-year-old company has embarked on a major rebrand that includes modernized marketing and packaging, and an ambitious roster of new products that expands its reach beyond the kosher food aisle.