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The Leap

Poised for growth and ready to take the big step? Advice and inspiration from entrepreneurs who've done it successfully and what they'd do differently next time.

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How Dan-O’s Seasoning Leveraged TikTok to Find Success

Forced to switch to the social media platform to sell his Dan-O’s Seasoning products when the pandemic hit, Dan Oliver has garnered millions of followers on TikTok. Sales followed.

Macy’s SVP of Communications Discusses His Mentor

Bobby Amirshahi’s mentor imparted key strategic planning skills and emboldened him to lean into his identity as a Middle Eastern gay man to do the ‘critical work’ of diversity.

How GetYourGuide Reached $1 Billion ‘Unicorn Status’

CEO of the digital marketplace on wooing vacationing consumers — particularly millennials — with day tours and activities from thousands of SMBs worldwide.

CHOPT Salad Chain Blends Digital Conveniences and Culinary Experiences to Drive Sales

Co-founder and Co-President on how the quick-service restaurant is leaning into off-premises dining opportunities and ‘making healthy eating exciting’ to grow.

Paperless Post CEO on Tapping New Tech to Reach Customers

CEO shares how the brand used pandemic down time to boost innovation, reimagine its future, and generate ‘tremendous growth.’

Neutrogena's Personalized Skincare Leans Into Demand for Customized Wellness

AI and 3D technology combine to push the iconic skincare brand into the $3.3 billion beauty vitamin category.

Lee Jeans’ COO on Tapping Vintage Trends to Woo A New Generation of Consumers

These are not your mother’s jeans as the heritage brand updates its iconic essence with contemporary storytelling and design twists.

Hormel Foods Modernizes Product Portfolio to Woo Today's Consumer

The parent company of iconic brands from SKIPPY to SPAM focuses on global flavors and healthy fare to meet demands of both foodservice and retail customers.

The Agency Taps Tech to Elevate User Experience & Accelerate Growth

The Agency incorporates content, communication functionality from acquisition of digital platform Triplemint as it expands around the globe.

How Shoppable Video Fuels Business for Haus Labs by Lady Gaga

A collaboration between the artist’s beauty company and payment platform Klarna banks on video content to drive marketing and sales.