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How Startup Seed Health Became Target’s Fastest Growing Probiotics Brand and Turned a Profit

The probiotics company has made a big splash in mass retail, overtaking legacy brands at the cheap-chic discounter after launching direct-to-consumer.

How Halo Collar Scaled to $100 Million in 5 Years as Demand Surges for Smart Pet Safety Technology

The consumer pet-tech company (co-founded by “Dog Whisperer” César Millán) is disrupting the pet containment industry with new, wireless technology to keep dogs safe.

How Fine’ry Became One of the Fastest-Growing Fragrance Brands

The mass-market fragrance industry stagnated until an upstart brand from a beauty incubator emerged and helped make it cool again.

How Stitch Fix Is Optimizing Its Human Stylists in the Age of AI

The online apparel subscription service is spotlighting the benefits of human stylists while giving them powerful AI tools to help them do their jobs.

Get Maine Lobster Founder on How Standout Customer Service Helped Triple Sales

Serving 500,000 customers with fresh lobster and other fine seafood, the DTC company has big plans to scale into brick-and-mortar retail and food service, Mark Murrell tells CO—.

Cool Sips Founder Seeks Growth With (Non-Alcoholic) ‘Dirty Drinks’ Trend

Veteran restaurant investor Andrew Moger eyes opportunities for customizable beverages in New York City and beyond.

Vintage Furniture Marketplace Chairish Benefits From Trends and Tariff-Free Goods

The online marketplace for pre-owned furniture and home décor is well-positioned for growth, thanks to demand for vintage finds and sustainability, and access to tariff-free merchandise.

Baby Furniture Startup Lalo Is Building a High-Growth Model

Targeting millennial and Gen Z sensibilities, the brand has carved a niche in the baby furniture market, landing it coveted space on Target’s shelves this year.

How Small-Batch Uncle Jerry’s Pretzels is Outperforming the Market by Leaning Into The Better-For-You-Snack Trend

The hand-rolled pretzel company enjoyed a 35% increase in sales during the first few months of 2025.