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L’Oréal Exec on Turning a Seasonal Business Into a Year-Round Staple With Its 'Got Milk?'-Inspired Sunscreen Campaign

The world’s largest beauty company seeks to grow sun care into an everyday routine (and sale) via consumer education and retail merchandising muscle to win over next-gen shoppers.

Celebrity-Owned Startup MOSH Carves a Unique Niche in the ‘Functional’ Foods Market

The brand’s focus on cognitive health and appealing to women helps differentiate its protein bars, says President and COO of the startup, which was founded by Maria Shriver and her son, Patrick Schwarzenegger.

Getty Images Bets on Exclusive (AI-Powered) Visuals to Fuel Small Business Growth

Chief Product Officer Grant Farhall is banking on Getty’s vast library of licensed images, videos, and illustrations—plus AI tools—to help SMBs meet the unyielding demand for ROI-driving content.

How Bilt’s Founder Became a Fintech Billionaire in Four Years by Rewarding Renters

Ankur Jain, Founder of startup Bilt Rewards, has created the first membership loyalty program for house and apartment renters nationwide. It now boasts a $10.75 billion valuation.

How Startup Seed Health Became Target’s Fastest Growing Probiotics Brand and Turned a Profit

The probiotics company has made a big splash in mass retail, overtaking legacy brands at the cheap-chic discounter after launching direct-to-consumer.

How Halo Collar Scaled to $100 Million in 5 Years as Demand Surges for Smart Pet Safety Technology

The consumer pet-tech company (co-founded by “Dog Whisperer” César Millán) is disrupting the pet containment industry with new, wireless technology to keep dogs safe.

How Fine’ry Became One of the Fastest-Growing Fragrance Brands

The mass-market fragrance industry stagnated until an upstart brand from a beauty incubator emerged and helped make it cool again.

How Stitch Fix Is Optimizing Its Human Stylists in the Age of AI

The online apparel subscription service is spotlighting the benefits of human stylists while giving them powerful AI tools to help them do their jobs.

Cool Sips Founder Seeks Growth With (Non-Alcoholic) ‘Dirty Drinks’ Trend

Veteran restaurant investor Andrew Moger eyes opportunities for customizable beverages in New York City and beyond.

Get Maine Lobster Founder on How Standout Customer Service Helped Triple Sales

Serving 500,000 customers with fresh lobster and other fine seafood, the DTC company has big plans to scale into brick-and-mortar retail and food service, Mark Murrell tells CO—.