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Latest—

Pattern Brands Gears Offerings Toward Quarantined Consumers

How brand whisperer Gin Lane transformed into a (renamed) DTC holding company, with home and kitchenware sites that serve the nation’s homebound moment.

Hello Products Takes Natural Oral Care Mainstream

Now a division of Colgate-Palmolive, the brand is launching a new line of CBD-infused products in Ulta Beauty stores and ramping up its e-commerce capabilities.

How Businesses Are Pivoting to Cater to Homebound Customers

Consumption looks much different than it did just months ago, and brands that sell home goods and fitness equipment to video games are racing to deliver on post-COVID-19 priorities.

Betabrand CEO on Its Successful Shift from Menswear to Women's Work-From-Home Fashion

How Betabrand built its $70 million DTC fashion business on humor and social engagement, pivoting now to meet the new work-from-home normal.

Pinterest's Unique Platform Is Allowing for Deeper Consumer Insight

As activity on the visual search engine soars amid COVID-19, the platform’s insights team is working with newfound urgency to deliver consumer trend analysis to help brands shape their advertising.

Stella & Dot Is Pivoting Its Home-Selling Model to Spur Growth

Founder Jessica Herrin on the brand’s new strategy, and how fortuitously, a pre-COVID 19 pivot to social selling is girding the business to weather the crisis.

How Local Stores Are Moving to Selling Online

As customers moved en masse to online shopping, some stores were ready for them.

Types of Businesses Benefiting During Coronavirus Pandemic

From misshapen produce to toilet paper created from bamboo, typical consumer demand has shifted dramatically amidst the coronavirus pandemic.

Bookshop.org Helps Booksellers Stay in Business During COVID-19

The founder of the communal virtual storefront, which launched this year to help bookstores compete against Amazon, discusses adapting to change and the unexpected silver lining buoying its members.

Keep Workers Safe During Coronavirus: How Major Brands Do It

From infrared scanners that take workers’ temperatures to new hygiene protocols, Tyson Foods to Delta Airlines share how they’re boosting efforts to protect employees during the COVID-19 pandemic.