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Marketing
From social media to advertising, everything you need to help spread the word about your business.
Marketing
6 Proven Steps for Creating a Social Media Marketing Strategy
Craft a brilliant social media content plan and calendar to improve brand awareness, engagement, and ROI on every platform.
Marketing
How to Create and Optimize Your Google Business Profile and SEO
Your Google Business Profile is a free marketing tool that can help you manage your business’s online presence.
Marketing
7 Key Elements of a Great Business Logo
Your logo communicates a lot about your brand and the company you’re building. Learn what makes a great business logo.
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Customer Communication During Coronavirus: Technology Tools
Business owners are exploring new ways to engage with customers in the wake of COVID-19. Here are some popular tech tools that aid in these communications.
What is Earned Media?
Your audience is getting tired of seeing paid ads every time they log into their social media accounts. Learn how to make an impact on potential customers with earned media.
How to Offer Gift Cards at Your Business
Gift cards are one way businesses are generating revenue during the coronavirus outbreak. Here's how to offer them at your business.
What Is Recruitment Marketing? A Complete Guide
Marketing is a major part of recruitment. Here’s everything you should know about recruitment marketing.
How to Use Social Media for Public Relations
It’s important for businesses to think about how they can use social media as part of a their PR strategy. Here are six ways to use social media for public relations.
Best Podcast Streaming Apps for Your Business
Podcasting is an excellent way to grow a loyal customer and engaged customer base. These five podcast apps will help you get started.
Setting Up a Customer Loyalty Program for Your Business
Customer retention is directly linked to profit. Here’s how to thoughtfully use rewards and discounts to keep your best customers coming back for more.
How to List Your Podcast on iTunes and Google Play
If you're interested in growing your brand by hosting a podcast, you'll want to ensure you're accessible on both Google Play and iTunes.
Promoting Your Business With Social Media: A Guide
It doesn’t have to consume all your time or drain the bank, but a concerted effort on social media can help build your business.
How to Create a Successful Branding Strategy
Every business needs a branding strategy. Here are five elements that will help you define and successfully launch yours.