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Marketing
From social media to advertising, everything you need to help spread the word about your business.
Marketing
6 Proven Steps for Creating a Social Media Marketing Strategy
Craft a brilliant social media content plan and calendar to improve brand awareness, engagement, and ROI on every platform.
Marketing
How to Create and Optimize Your Google Business Profile and SEO
Your Google Business Profile is a free marketing tool that can help you manage your business’s online presence.
Marketing
7 Key Elements of a Great Business Logo
Your logo communicates a lot about your brand and the company you’re building. Learn what makes a great business logo.
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Best Podcast Streaming Apps for Your Business
Podcasting is an excellent way to grow a loyal customer and engaged customer base. These five podcast apps will help you get started.
Setting Up a Customer Loyalty Program for Your Business
Customer retention is directly linked to profit. Here’s how to thoughtfully use rewards and discounts to keep your best customers coming back for more.
How to List Your Podcast on iTunes and Google Play
If you're interested in growing your brand by hosting a podcast, you'll want to ensure you're accessible on both Google Play and iTunes.
Promoting Your Business With Social Media: A Guide
It doesn’t have to consume all your time or drain the bank, but a concerted effort on social media can help build your business.
How to Create a Successful Branding Strategy
Every business needs a branding strategy. Here are five elements that will help you define and successfully launch yours.
Measure Your Digital Marketing Success With These Metrics
Not sure how to measure your digital marketing efforts? Here are some of the best metrics to track and why they matter.
Tips for Marketing a Business Idea
From creating a website to developing strategic and consistent branding, these five tips will help you build a strong and recognizable brand.
10 Small Companies With Strong Brand Identities
Establishing a strong brand identity may come easier to large businesses, but there are many smaller companies that have been able to cut through the noise with clever, engaging branding, as well.
Online Reviews: How to Manage & Respond to Customer Feedback
Reviewing and responding to your online reviews can be an effective way to grow your business, but it needs to be done in the right ways.
Branding at Every Stage of Business Growth
Branding is important at every stage of your business. Here’s how to remain consistent with your branding efforts.