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Mastering the Customer Experience

In today's digital world, creating a unified customer experience across all touchpoints is more important than ever. Here's how to build customer service into every facet of your business.

Prioritizing Your Customers

A seamless and innovative customer service operation is essential for any modern business. Get expert advice on customer management strategies, systems, and technologies to help you deliver the best experience possible.

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How to Launch a Crowdfunding Campaign

Crowdfunding has grown to be a popular and effective method of fundraising a business, but there are several strategies that budding businesses should implement before, during and after the campaign.

The Bouqs Co. Expands With New Investor Funding

How $30 million will help the online floral company grow internationally and in bridal and brick-and-mortar retail, too.

Intellectual Property Rights: A Guide for Business Owners

Your intellectual property is one of your most valuable assets. Learn how to protect it properly to give your business a competitive advantage for years to come.

Common Crowdfunding Mistakes (& How to Avoid Them)

Crowdfunding is a popular funding method for startups, but it must be executed appropriately. Here are six common mistakes to avoid.

How to Offer Gift Cards at Your Business

Gift cards are one way businesses are generating revenue during the coronavirus outbreak. Here's how to offer them at your business.

What Is Recruitment Marketing? A Complete Guide

Marketing is a major part of recruitment. Here’s everything you should know about recruitment marketing.

Small Businesses Trends to Watch in 2020

Some trends come and go, but these eight changes in customer and employee behavior are here to stay. It’s time your business got on board.

Does Common Law Cover Intellectual Property?

Is your intellectual property protected under common law? The short answer: no. Make sure you protect your business’s valuable IP appropriately depending on what you own. 

How to Use Social Media for Public Relations

It’s important for businesses to think about how they can use social media as part of a their PR strategy. Here are six ways to use social media for public relations.

Strong Roots Takes Plant-Based Foods From Ireland to the US

The Irish food brand built a multi-million-dollar business in Ireland and the United Kingdom with its fresh approach to frozen vegetables. Now it’s looking to expand here.