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    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

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Small Business Month

Celebrating small business this month, and year-round.

Small Business Month: Events, Tools and Resources

May is National Small Business Month! At CO—, our goal is to help small business and startup owners begin and succeed in their businesses. Here, we've curated a collection of content—from events happening this month, to tools your business can use year-round—to help guide you through your entrepreneurial journey.
Strategy

8 Small Business Month Events to Register for Now

Focus on your business by participating in virtual workshops and webinars in May.

Featured

Strategy

4 Things to Do During Small Business Month to Grow Your Company

Want to scale your business? Achieve your goals with these core growth strategies and activities.

Strategy

19 Free Resources for Small Businesses to Leverage Year-Round

Many organizations provide support and online tools for small business owners and employees. Take advantage of these free resources during Small Business Month and throughout the year.

Event Replays:

5 Key Takeaways from CO—’s Ready. Set. Scale. Small Business Day Edition

In this special Ready. Set. Scale. event, small business experts and leaders share insights on the economy, marketing and growth trends, AI, and more.

Ready.Set.Scale Event Series for Small Businesses

Ready. Set. Scale. How Small Business Can Leverage AI

Are you hesitant to implement AI in your small business? Experts discuss why it’s less of a challenge — and more beneficial — than you may think.

Ready.Set.Scale Event Series for Small Businesses

Ready. Set. Scale. Smart Tax Tips for a Stress-Free Filing

Discover expert tax and financial planning strategies for small businesses, from ensuring healthy cash flow to aligning business goals and financial decisions.

Business Resources

Strategy

Considering Starting a Business Later in Life? Here are 4 Resources for Older Entrepreneurs

For business owners who are launching later in life, there are plenty of available resources for older entrepreneurs.

Build Your Reputation

Human Resources

How to Build Your Reputation as a Great Employer

An employer brand helps you attract and retain top talent. Here’s how to build an enticing employer brand.

Funding Options

Business Financing Choosing the Best Funding Strategy for Your Business
Business Financing A Guide to Funding Your Business at Every Stage
Business Financing 4 Experts Share Their Business Funding Strategies

Preventing Burnout

Thrive

4 Things That Cause Entrepreneurial Burnout — And How to Avoid Them

You don’t have to live in a constant state of burnout — here are four causes of entrepreneurial burnout and how to avoid them.

Business Directories

Marketing 5 Small Business Listings to Boost Your Online Presence

Getting Certified

Strategy

A Guide to Business Certifications for Small Business Owners

Obtaining business certifications can give you access to more opportunities. Here are some of those certifications and how to apply.

Strategy How to Become a Certified Sustainable Business

Small Business Success

Growth Studio 5 Small Businesses Answering the Call for Alcohol-Free Bars
Growth Studio 5 Small Chocolatiers That Have Found Sweet Success
Growth Studio 6 Small Movie Theaters Still Thriving in 2024
Growth Studio 5 Beachy Small Businesses That Make It Feel Like Summer All Year Long
Growth Studio 6 Small Businesses That Have Mastered the Art of Upcycling
Growth Studio 5 Small Businesses That Honor Veterans and Active Military Year-Round

Cash Flow

Finance

Cash Flow: What It Is, Why It Matters, and How to Maintain It

Cash flow is critical to the success of any business. Learn more about what it is, why it matters, and how your business can maintain a positive cash flow.

Finance

5 Tips for Ensuring Your Business Has Enough Cash on Hand

Ensuring your business has enough cash on hand is a crucial way to protect your company and employees. Here’s what you need to know.

Tech Must-Haves

Technology 5 Must-Have Technologies for a Brand New Business
Technology Investing in Tech: How to Decide on the Technology Your Startup Needs
Technology 4 Types Of Technology That Can Help Grow Your Sales
Latest—

How to Approach Marketing in the Metaverse
Affordable ways to market to consumers in the metaverse exist, and businesses that invest now will be ahead of the curve as the metaverse grows.
By: Katarina Betterton

5 Small Businesses Leveraging the Pampered Pet Trend
Pet owners are spoiling their pets now more than ever, and in response, businesses have adapted popular human self-care products to pamper our animal companions.
By: Emily Iverson

Buffalo Hot Dog Joint Specializes in Great Customer Service
This Buffalo-based hot dog restaurant has won the hearts of its local community by mastering the customer experience.
By: Miranda Fraraccio

How to Handle Customer Complaints
Customer criticisms can be hard to stomach, but they’re an inevitable part of doing business. Explore strategies for turning negative experiences into positive ones.
By: Jessica Elliott

How to Write a Refund and Return Policy
Straightforward return and exchange guidelines improve consumer experiences while reducing fraud. Learn how to draft a solid policy.
By: Jessica Elliott

How AI Is Changing How Marketers Sell Everything
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
By: Joan Verdon

How to Create an Employee Assistance Program
An employee assistance program can enhance the employee experience. Here’s how to navigate the different options when setting up your own EAP.
By: Emily Heaslip

How to Create a Great Internship Experience
Want to guide young professionals and develop a talent pool? Here's how to create mutually rewarding relationships with interns.
By: Jessica Elliott

Startups & Legacy Brands Monetize the Pain Points of Remote Work
Groundfloor, Webex by Cisco, and Letsmeet, are offering solutions that facilitate out-of-office functions and strengthen relationships among coworkers, as the work-from-anywhere trend continues.
By: Mark Hamstra

Earth-Positive Potting Soil Entrepreneurs Share Business Tips
Chad Massura, Founder and CEO, and Jules Giuliano, Lead Soil Researcher, of the earth-positive brand Rosy Soil share their tips for adapting and marketing a product, even if it’s not “perfect” yet.
By: Emily Rosman

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