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Start. Run. Grow. Starting Up in a Dynamic Environment

New entrepreneurs in today's ever-changing environment face a unique set of circumstances, advantages and challenges. If you're getting ready to launch, here's how to set yourself up for success.

Launching a Business in 2022 and Beyond

The business world has changed dramatically in recent years, and not just because of the COVID-19 pandemic. Emerging technologies, new customer preferences and shifting social values mean new startups must be ready to dive right into this dynamic environment.

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Experts Share Holiday Marketing Trends

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

When To Adjust Your Business Plan

The best business plans are flexible and updated consistently as the business grows. Here are five steps to adapting your business plan.

What Science Says About Entrepreneurs' Brains

Entrepreneurs think differently than average workers. This unique mindset is what enables them to succeed.

6 Annual Employee Documents

While most of the required paperwork will be completed during employee onboarding, there are some forms and policies employees should re-sign every year.

How Mental Simulation Can Secure Sales

A picture of a juicy burger may or may not convince customers to make a purchase. Find out why.

How A Beauty Entrepreneur Took Her Brand from Swap Meets to Urban Outfitters

Competing in the $57 billion U.S. beauty industry against titans who have big advertising budgets is tough. Yet Hernandez did just that with Beauty Creations, poised to surpass $60 million in sales.

Small Businesses Thriving Through Upcycling

“One man’s trash is another man’s treasure” rings true for these six small businesses that transform unwanted textiles and organic waste products into fashion statements.

A Retailer's Guide to Early Holiday Merchandising

Selling holiday-related items last-minute can cost you. Here’s why.

Why Your Small Business Might Need Shipping Insurance

Shipping insurance can be a lifesaver if an expensive item you’ve shipped goes missing, but it might not make sense for local deliveries.

6 AI Photo and Graphic Design Tools

These artificial intelligence tools can help you improve the quality of images, graphics, and icons you use to convey your brand’s personality.