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Start. Run. Grow. Starting Up in a Dynamic Environment

New entrepreneurs in today's ever-changing environment face a unique set of circumstances, advantages and challenges. If you're getting ready to launch, here's how to set yourself up for success.

Launching a Business in 2022 and Beyond

The business world has changed dramatically in recent years, and not just because of the COVID-19 pandemic. Emerging technologies, new customer preferences and shifting social values mean new startups must be ready to dive right into this dynamic environment.

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Easy-to-Use Video Editing Software for Small Businesses

These intuitive video editing tools can help you take your video content to the next level.

Emerging Marketing Trends That Can Help Grow Your Business

Real-time loyalty offers and AI-driven content are among the marketing trends that businesses need to consider to thrive, experts told CO—.

Shipt Leans Into Personalized Same-Day Delivery Trends

The delivery startup now owned by Target expanded its store reach by 40% and is looking to add local favorites to its roster to serve consumers’ post-pandemic demands.

Public Relations and Content Marketing: 5 Key Differences

Public relations and content marketing work together but are two very different departments. Here are five differences you need to know about.

How UOMA Beauty Broke Into ULTA and Walmart

Founder Sharon Chuter’s hard-won industry know-how landed the startup brand in thousands of retail stores.

What is a Beta Tester?

Improve your chance of success by getting feedback on your business idea or product. Here's how to start.

What Is the Difference Between Sales and Marketing Teams?

Sales and marketing serve different purposes, and knowing how they differ can help you determine whether your business needs one, the other or both.

Inexpensive Sales Strategies for Startups

These sales strategies focus on building long-term customer value for your startup from day one.

Inexpensive Marketing Strategies for Startups

Keep marketing costs down by getting targeting your efforts, re-using your content and taking advantage of technology to automate and promote your business.

How 7 Hospitality Brands Tapped Unexpected Perks to Boost Bookings

Hotels are working overtime post-pandemic to fuel a comeback with cooking classes to ‘digital nomad’-designed workspaces, hoping to make it harder for guests to stay home.