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Strategy
Dig deep into your business idea to discover opportunities and unexpected roadblocks.
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Strategy
How to Price Your Product: A Step-by-Step Calculation
Whether you’re setting prices for the first time or determining a price for a new offering, here are some best practices for pricing your product.
Strategy
Nonprofit vs. Not-for-Profit vs. For-Profit: What's the Difference?
Nonprofit, not-for-profit, and for-profit organizational structures have different implications for your taxes, corporate governance, and business activities.
Strategy
B2B vs. B2C: What's the Difference?
B2B and B2C companies sell their products and services to different target markets, which requires different marketing and sales approaches.
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Can a For-Profit Business Add a Nonprofit Arm?
The IRS dictates that for-profits and nonprofits must operate separately. However, there are ways to participate in both types of entities.
How to Create a Prototype
Prototypes can be used to test a new idea, recruit investors, or get customer feedback before launching to a wider market.
How to Reduce Your Fleet's Idle Time
Fleet idle time costs businesses large sums every year. Learn what idle time is, how it affects your fleet, and how to reduce your fleet's excessive idling.
Tools to Foster a Brand Community
Brand communities are invaluable for growing customer loyalty, and these ten tools can help you facilitate and moderate these communities.
How to Create a Business Partnership
Are you starting a business with a partner or turning your sole proprietorship into a partnership? Explore pros, cons, and practical tips for creating small business partnerships.
Benefits of 'Local' Marketing
Branding your business as "local" can help you foster deeper relationships with customers and build loyalty among your community.
How Online Businesses Can Create a ‘Local’ Reputation
The definition of a local business is broad and inclusive — here’s how your online business can fit the bill.
What a “Local” Business Is And How To Market Yourself As One
The definition of a local business is nebulous, but customers intuitively know the difference between a Main Street merchant and a big box retailer.
State of American Business: All Business Is Local
At the U.S. Chamber of Commerce's 2025 State of American Business event, business leaders explored small business trends and the economic importance of local businesses.
Accounting Terms Every Small Business Owner Needs To Know
Learn common financial terms and definitions to navigate small business accounting forecasts and statements like a pro.