Start
Strategy
Dig deep into your business idea to discover opportunities and unexpected roadblocks.
Featured
Strategy
How to Price Your Product: A Step-by-Step Calculation
Whether you’re setting prices for the first time or determining a price for a new offering, here are some best practices for pricing your product.
Strategy
Nonprofit vs. Not-for-Profit vs. For-Profit: What's the Difference?
Nonprofit, not-for-profit, and for-profit organizational structures have different implications for your taxes, corporate governance, and business activities.
Strategy
B2B vs. B2C: What's the Difference?
B2B and B2C companies sell their products and services to different target markets, which requires different marketing and sales approaches.
Latest
Working Late? You’re Not Alone
You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.
Sign Up
Latest—
Small Business Trends: What Customers & Employees Want
Some trends come and go, but these six changes in customer and employee behavior are here to stay. It’s time your business got on board.
Top Small Business Experts to Follow on Social Media
There are many people out there with great advice for small business owners. Here are 10 that should be on your radar.
What Is Dropshipping? Here's What You Need to Know
A dropshipping model lets you sell products to customers without having to hold inventory. Here are five things you should know before starting a dropshipping business.
How to Pitch Your Product to a Retailer
If you want your product to be carried by major retail brands, here's how to deliver an effective pitch to them.
Top Small Business Planning Strategies
The right business-planning strategies can make it easier for you to plan and eventually reach your business goals. If you’re not sure where to start, here are five strategies to consider.
What Is Scenario-Based Business Planning?
To minimize negative consequences your business could unexpectedly face, think about creating a scenario-based plan.
When and Why You Should Change Business Entities
Find out if changing business entities will improve your risk profile, help you attract investors or lower your business taxes.
How to Choose the Right Franchise Business
Franchises are businesses with a record of success. The best way to choose among them is with optimism and diligence.
How to Renegotiate Your Commercial Lease
As the coronavirus pandemic continues to pressure businesses financially, now is a good time for them to renegotiate their leases. Here are four tips to help them do just that.
How to Franchise Your Business Idea
If you’re looking to franchise your business idea, here are some pros, cons and factors to consider first.