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CEO of 30-Year-Old Beauty Brand on Keeping Things Fresh

Since joining Jane Iredale in 2019, CEO Chris Payne has discovered how to balance the professional clean beauty brand’s roots with direct-to-consumer growth.

Dickies CMO on How the Legacy Apparel Brand Wins Over New Consumers

Sarah Crockett on the marketing initiatives and brand collaborations that are helping the ubiquitous workwear brand retain its heritage credibility while appealing to a new generation.

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Top E-Commerce Trends for Small Businesses

Discover seven ways for small businesses to boost holiday sales, maximize profits, and enhance customer experiences with the latest e-commerce trends.

How to File a Research and Development Tax Credit

You may be more eligible than you think to claim expenses against the lucrative R&D tax credit.

Smart Ways to Increase Sales Next Year

Sales reps need to invest in deeper, personalized relationships with customers and clients who are now using artificial intelligence to do their homework before clicking Buy.

How to Accept Cryptocurrency

Customers love digital payments, and offering the choice to pay in cryptocurrency can help boost customer loyalty.

How to Report Cryptocurrency Payments on Your Taxes

The IRS considers cryptocurrencies as property, subject to capital gains tax. Learn how to file a return reporting virtual currency in this complete guide.

How Businesses Leverage Nostalgia to Win Over New Customers

Products and memories from the past are a powerful way to reach today’s young consumers.