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If you're looking to open a new business, this could be your year. Follow our step-by-step guide and before you know it, you'll be putting your business ideas into action.

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How Reflecting on Purpose and Values Benefits Small Business Owners

A new study found that when people think about their positive traits, values, and identities, it makes them happier and boosts well-being.

Assets vs. Expenses: Understanding the Difference

Assets and expenses are two accounting terms that new business owners often confuse. Here’s what each term means and how to use them in accounting.

Retailers and Brands Large and Small Unlock (AI-Aided) Opportunities in a Challenging Pricing Environment

Longer promotions, vendor negotiations, and tech-driven solutions help meet the demands of cautious consumers.

Inside The Elf on the Shelf's Growth Strategy

For the company’s 20th anniversary, Founders and sisters Chanda Bell and Christa Pitts reimagined the brand’s mission and are leaning into partnerships, customization, and new products and experiences.

Holiday Marketing Secrets From Boutique Retailers

Here are five holiday marketing secrets from boutique retailers who are capturing the spirit of the season while growing their businesses.

How Businesses Use Ultramodern Tech in Niche Ways

Innovative solutions that leverage automation in marketing, retailing, and transportation yield gains for companies ranging from PODS moving and storage to VenHub’s self-operating convenience stores.

Small Businesses Offering Customizable Gift Baskets

These small businesses demonstrate how well-crafted, personalized gift baskets can increase engagement, enhance the customer experience, and drive repeat sales.

Business Lessons From Hallmark Christmas Movies

From struggling Christmas tree farms to bakeries on the brink of closure, the challenges felt by the small businesses at the center of these movies offer business lessons to all.

How to Create a Financial Projection in Excel

Microsoft Excel makes it easier to forecast your sales, expenses, and future revenue.

A Guide to Employee Record Retention

Employee recordkeeping requirements vary by business type and location. Here's how you can stay compliant and protect sensitive data.