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What Is Video Marketing?

Video marketing has a direct positive impact on consumers’ purchasing decisions. Here’s how to implement it into your marketing strategy.

How Businesses Are Pivoting to Cater to Homebound Customers

Consumption looks much different than it did just months ago, and brands that sell home goods and fitness equipment to video games are racing to deliver on post-COVID-19 priorities.

How Business Owners Are Reopening After COVID-19

Businesses that have been shut down or operating at limited capacity are thinking ahead to what their post-coronavirus reality might look like.

How to File for Bankruptcy

Bankruptcy can help your business "start over" if you're in financial trouble. Here's what you need to know about the filing process.

List of Fintech Companies Offering Paycheck Protection Program Loans

Many innovative fintech companies have been approved to offer Paycheck Protection Program (PPP) loans to small businesses around the country.

Betabrand CEO on Its Successful Shift from Menswear to Women's Work-From-Home Fashion

How Betabrand built its $70 million DTC fashion business on humor and social engagement, pivoting now to meet the new work-from-home normal.

Customer Communication Tips During Coronavirus

Businesses that want to survive COVID-19 must maintain consistent and relevant communication with customers throughout the pandemic. Here's how to do it.

How to Negotiate Payment Terms with Vendors

Many business owners are shy about approaching suppliers for better payment terms. Here are some ways to approach your vendors successfully.

Free Tools for Small Businesses During Coronavirus Pandemic

These tools can help you reach new customers, manage your payroll and work together remotely — all for free.

How to Connect With Customers on Facebook in a Crisis

Your Facebook page can foster a positive community, provide resources of value and position your business as a trustworthy, reliable leader in troubled times.