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Media Kit

2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024

Sales 5 Smart Ways to Increase Sales in 2024

Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

Best Applicant Tracking Systems for Small Business Recruiting

Managing the hiring and interviewing process is time-consuming. You can attract more candidates and improve internal workflows with the right ATS software.

By: Jessica Elliott

Experts on the Success of the Stanley Tumbler: What Businesses Can Learn From the Sales Phenomenon

How a 113-year-old water bottle brand with working-class roots became millennials’ ‘quiet luxury’ must-have item, and drove up sales tenfold to $750 million — serving up actionable insights for SMBs.

By: Barbara Thau

AI Tools for Better Customer Service

Discover top artificial intelligence tools and features to improve your business’s customer service experience, from conversational chatbots to data analytics.

By: Kaytlyn Smith

Sources of Customer Data

Here’s how to find first- and second-party data and leverage it to grow your business.

By: Emily Heaslip

Why Your Small Business Should Partner With a University

Discover how higher ed–employer partnerships can reshape recruitment and retention for small businesses, fostering a more skilled and adaptable workforce.

By: Miranda Fraraccio

How to Protect Your Customer Data

While small business owners are getting smarter about protecting customer data, cyber criminals are too. Stay up to date with the latest strategies for securing your valuable information.

By: Emily Heaslip

How to Guide Teams Through AI Adoption

Here’s how to optimize AI use among your team, from training employees on AI tools to setting usage frameworks and encouraging experimentation.

By: Miranda Fraraccio

How Real Estate CRM Software Benefits Realtors

Connect with clients and build a thriving real estate firm with a customer relationship management platform. Explore advantages, features, and solutions for realtors.

By: Jessica Elliott

How to Handle a Bad Business Review

Every business has received a negative review at some point. Follow these tips to help turn a negative review into a positive outcome.

By: Danielle Fallon-O'Leary

Choosing the Best E-Commerce Platform for Your Business

Want to sell your products or services online? Attract shoppers to your digital store and provide a seamless checkout with built-in payment processing.

By: Jessica Elliott

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