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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

Ulta Beauty's Accelerator Program Revs Up Opportunities for BIPOC Founders

Jessica Phillips, VP of Merchandising for the nation’s largest beauty retailer, and startups, on how it's helping emerging beauty brands get a spot on the shelf.

Tips for Assigning Deadlines and Workloads to Your Employees

Monitor each employee’s capacity and set clear project timelines to make sure work is delegated fairly.

CO— Strategy Studio: Doing Business with Big Businesses

Follow these expert strategies to identify partnership opportunities and maintain long-term relationships with big businesses.

Editorial Calendars: How to Create Them and What to Include

Discover five easy steps to creating an editorial calendar and the top five pieces of information to include in them.

What To Know When Going Into Business With a Friend

Starting a business with a close friend can be a risky yet fulfilling endeavor. Here are six tips for running a business with a friend.

Self-Care Business Ideas for Entrepreneurs

As today’s consumers invest more in health and wellness products, self-care businesses can be a great path to entrepreneurship.

How Social Media Polls Can Help Grow Your Business

Discover eight ways social media polls can grow your small business by driving engagement and amplifying your business’s reputation and reach.

How to Create a Content Plan for Your Business

Discover how creating a content plan can guide small business owners to achieve their marketing goals through strategic planning and analysis.

6 Smart and Inexpensive Recruiting Methods

Recruiting top talent doesn’t have to be an expensive endeavor. Discover six smart, inexpensive ways to attract the right candidates to your organization.

Hiring Salespeople? 8 Smart Interview Questions to Ask

Asking the right interview questions can provide valuable insights into whether a candidate is suitable for your company.