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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024
Sales 5 Smart Ways to Increase Sales in 2024
Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

Should You Give Customers a Discount for Early Payment?
Early payment discounts can be a good way to build customer loyalty, but they may also start to eat into your profit margin.
By: Emily Heaslip

Walgreens Adds Round-the-Clock Delivery to Boost Customer Engagement and Loyalty
The national pharmacy and retail chain has expanded its same-day deliveries to 24 hours a day, as customers demand convenience.
By: Joan Verdon

How to Find an Employee Upskilling or Reskilling Program
Here’s how to update your team’s skills or train them for a new position with local and online employee development courses.
By: Jessica Elliott

How to Build a Talent Pipeline: Guide for Small Businesses
Learn how to develop systems and processes that ensure an ongoing pool of qualified job candidates.
By: Jessica Elliott

How Economy Candy Sweetened Its Success Using Social Media
The 85-year-old family business is reaching customers nationwide, thanks to innovations by its third-generation, millennial owners.
By: Joan Verdon

5 Small Businesses Leveraging the Mocktail Trend
With 'Dry January' emerging as a year-round lifestyle choice, these small businesses are leveraging the alcohol-free movement to grow their businesses and stake a claim in this growing market.
By: Emily Heaslip

How to Write a Great Social Media Bio for Your Business
Encourage social media users to follow your brand, check out your website, and more with a compelling social bio.
By: Jessica Elliott

How to Ensure Your Business Website Is SEO-Optimized
Is your site in excellent health, or does it need a boost? Explore ways to optimize it for search engines. 
By: Jessica Elliott

When to Extend Credit to a Customer
Businesses should know the pros and cons of extending credit to customers before determining when and how to do so.
By: Kaytlyn Smith

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