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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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Online Training Tools for Small Business Sales Teams

Small businesses need their sales teams to be agile, efficient and cohesive. Learn how these training programs can help your team reach its full potential.

Do Enhanced Employee Benefits Work as a Recruiting Tool?

Companies that offer enhanced employee benefits may be able to attract and retain top-tier talent.

Business Expenses You Can Cut to Save Money

Use these tips to trim your budget and improve your cash flow.

How to Handle Customer Refunds at Your Business

Use these tips to develop an effective customer return management process.

Sustainable Startups Reveal Their Biggest Growth Drivers

The founders of cleaning brand Branch Basics, circular marketplace SISTAIN, and water filtration startup Hydros offer insights on how they’ve navigated consumer trends to find success.

How to Create a Focus Group to Obtain Business Feedback

Here’s how to use a focus group to learn how people perceive your brand, product or service.

Headspace Health, Talkspace and Noom Target Employee Support Programs to Drive Growth

Pandemic-triggered mental health issues and worker burnout have dramatically increased demand for employer-backed behavioral health programs, said executives from the telehealth startups.

Start. Run. Grow—Special Edition. Navigating Tax Season

To have a successful tax season, small business owners should invest in help from financial experts.

How to Create Loyal Employees (and Why It Matters)

Follow these practical strategies to foster a team that truly cares about your business.

10 Goal-Setting Methodologies to Use at Your Business

Setting goals gives your business, and employees, direction. Clarify your goals and motivate workers by implementing these 10 methodologies.