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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024
Sales 5 Smart Ways to Increase Sales in 2024
Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

Demand for AI Skills Keeps Growing
A new report suggests that artificial intelligence (AI) is making workers more valuable and can enhance their capabilities.
By: Erica Sweeney

Work-Life Integration vs. Work-Life Balance
Work-life integration and work-life balance are two distinct ways to think about the boundaries (or lack thereof) between personal and professional lives.
By: Danielle Fallon-O'Leary

A Guide to Creating a Small Business Budget
Here’s how to create a comprehensive, financially sound budget that grows with your business.
By: Danielle Fallon-O'Leary

Email Marketing Compliance Best Practices
Understanding the rules and following email marketing best practices is key to ensuring your commercial messages comply with regulations.
By: Julianna Lopez

How to Find a Factory to Manufacture in the U.S.
Finding a factory in the United States requires careful planning and communication.
By: Emily Heaslip

Prosek Partners’ Expert Advice on How to Boost Your Business with PR
In this edition of “Ask the Board,” we feature Alexis Donofrio, Senior Vice President of Prosek Partners, an integrated public relations and marketing agency. Donofrio discusses the power of public relations (PR) for small businesses.
By: Anna Baluch

Scaling Vet Startups Vetster, Dutch, and Airvet Offer Telehealth to Appeal to Busy Pet Owners
Companies seek to expand a model that gained traction during the pandemic, appealing to pet owners, veterinarians, and employers alike.
By: Mark Hamstra

How CEOs Who Became Influencers Are Supercharging Company Sales
Building a personal brand on social media can help a CEO grow a fan base for his or her company’s product or service.
By: Lori Ioannou

Get Maine Lobster Founder on How Standout Customer Service Helped Triple Sales
Serving 500,000 customers with fresh lobster and other fine seafood, the DTC company has big plans to scale into brick-and-mortar retail and food service, Mark Murrell tells CO—.
By: Denise Purcell

Cool Sips Founder Seeks Growth With (Non-Alcoholic) ‘Dirty Drinks’ Trend
Veteran restaurant investor Andrew Moger eyes opportunities for customizable beverages in New York City and beyond.
By: Mark Hamstra

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