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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

How Fast-Growing Oral Care Disruptor Ordo Broke into Big Retail

With its vision that everyone deserves high-quality, affordable (and fashionable) everyday oral care, the U.K. brand is making its presence known in U.S. mass merchants and drug chains.

What Is a Startup Incubator?

Startup incubators are designed to help entrepreneurs launch their businesses. Here’s what you need to know about joining one.

Steps to Starting a New Business

Launching a new business is a labor of love. This guide will help you think through all that needs to happen before you make your first sale, plus the 90 days after you open.

How Business Intelligence and Analytics Benefit Businesses

Both business intelligence and business analytics can drive success. Here’s the difference between the two and how they can benefit a business.

How Do Debt Collection Agencies Work?

Here’s what business owners should know about debt collection agencies, including when and how to use one.

How to Conduct a PEST Analysis

A PEST analysis reveals how certain external factors could affect your business.

The Difference Between Sales and Marketing (and How They Work Together)

Discover the difference between what sales and marketing teams do, and how managers can differentiate them to achieve business goals.

How to Protect Your Business Name

Here’s how to protect your brand if another company takes your business name.

Trendy Startup PopUp Bagels’ New CEO on Its National Growth Strategy

The disruptor is betting on a highly efficient format for its “rip and dip” bagels that departs from typical quick-service chains as it expands, Tory Bartlett tells CO—.

Why This CEO Will Never Make His Employees Return to the Office

In this edition of “Ask the Board," we feature Kelly Roddy, CEO of WOWorks, which is home to six restaurant brands. He explains why he allows his workers to work remotely, rather than requiring them to come into an office.