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Latest—
START » STRATEGY

Types of Pricing Models and What They Mean

From flat-rate pricing to a per-user charge, there are many ways to price your product or service to find the best value for your customers and your business.

START » STARTUP

What Is a Location-Independent Business & How to Set One Up

Running a location-independent business so you can conduct your business anywhere may be your dream, but there’s a lot of planning that goes into it. Here are seven steps you should take first.

GOOD COMPANY » LAUNCH PAD

Why Brands Are Investing in Digital Out-of-Home Advertising

Marketers ranging from McDonald’s and Fresh Direct to Lasik MD leverage the flexibility and measurement capabilities of outdoor ad tech to turn more brand messaging into sales.

EVENTS » START. RUN. GROW.

Start. Run. Grow. Weathering Financial Uncertainty

Small businesses are often overwhelmed by financial burdens and economic challenges. Here’s how entrepreneurs can work through that financial uncertainty.

RUN » HUMAN RESOURCES

How Much of a Raise to Offer Small Business Employees

Hardworking employees deserve to be rewarded for their efforts. Here’s how small businesses can determine how much of a raise to offer employees.

GOOD COMPANY » LAUNCH PAD

How Marketers Optimized QR Codes to Drive Engagement and Sales

Brands leverage the pandemic-fueled popularity of the scannable barcodes to enable contactless consumer payments and a more experiential shopping journey.

GROW » MARKETING

What Is Digital Marketing

With the right strategies, digital marketing can help your business greatly increase its visibility.

EVENTS » SMALL BUSINESS UPDATE TOWN HALL

Small Business Update: Economy and Policy Outlook

Inflation, hiring shortages, and supply chain disruptions are still affecting small businesses over two years after the start of the COVID-19 pandemic.

EVENTS » START. RUN. GROW.

Start. Run. Grow. Reaching Customers with Digital Marketing Strategies

With the continued rise of digital marketing, business owners should utilize digital tactics to start, run, and grow their businesses.

START » STRATEGY

Returning to Live Events: How to Get Started Planning One

Live events are back in demand, but they look a little different than pre-pandemic, in-person gatherings.