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GOOD COMPANY » GROWTH STUDIO

Small Business Owners Reveal Their Best Marketing Strategies

Five small business owners share the most effective marketing methods that have been helping them through the COVID-19 pandemic.

RUN » FINANCE

How to Set Up a Small Business 401(k)

Offering a 401(k) plan can make small business hiring more competitive and incentivize employees to stick around. Here’s what you need to know about setting one up.

GROW » MARKETING

How to Keep Your Brand Intact After COVID-19

While COVID may have forced your business to pivot, your core brand shouldn't have to change. Follow these tips to maintain your brand throughout the pandemic and beyond.

GOOD COMPANY » LAUNCH PAD

Businesses Capitalizing on the Rise of Remote Work

Pandemic spurs increased opportunities for companies offering self-care perks for remote employees, like at-home fitness classes, better-for-you foods and anxiety and insomnia relief.

GROW » CUSTOMERS

Tips for Conducting Direct Customer Research

Primary customer research involves gathering data directly from your customers so you can grow your company. Here's how to successfully conduct direct customer research.

GOOD COMPANY » THE LEAP

How Truff Hot Sauce Got Started on Instagram

Inside the social-first strategy powering Truff, the viral ‘luxury’ condiment and a top-selling hot sauce on Amazon.

GOOD COMPANY » LAUNCH PAD

Big Brands Explain Consumers' Demand for Comfort and Safety

Consumers are seeking out trusted brands, rewarding companies that understand their needs now — like stuffed animals donning masks, said executives from Kellogg’s and Family Dollar to Random House.

START » STARTUP

How to Get a Degree in Entrepreneurship

Entrepreneurship can be a versatile degree to help you in various career paths. Here’s how to choose the right program.

GROW » MARKETING

Free Marketing Tools for Your Small Business

The right marketing tools can help you build brand awareness and stay ahead of your competitors. Here are 10 free marketing tools to help your business.

GROW » THRIVE

How to Ask for a Raise During a Pandemic

Asking for a raise is never easy. Asking for a raise during a pandemic – even harder. Here’s how to do it effectively.