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Entrepreneurship is trending across a variety of industries.

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If you've been feeling the entrepreneurial spirit but you don't know where to begin, you've come to the right place. CO— is here, not only to help business owners start, run and grow their businesses, but also to help aspiring business owners decide where to begin.

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How to Use AI to Test and Improve Your Business Idea

Artificial intelligence (AI) can dramatically speed up the validation, testing, and iterative process of taking a business idea to market.

How to Use AI to Perform a SWOT Analysis

Artificial intelligence (AI) can significantly decrease the time it takes to prepare a high-quality, in-depth SWOT analysis. Here’s how.

How Stitch Fix Is Optimizing Its Human Stylists in the Age of AI

The online apparel subscription service is spotlighting the benefits of human stylists while giving them powerful AI tools to help them do their jobs.

Self-Checkout Solutions Offer Convenience and Efficiency

Systems and strategies—like smart carts, or ‘self-checkout on wheels’—are evolving to boost shopping speed and address theft concerns.

55 Trending Business Ideas in 2025

Want to launch a business that’s poised for success right now? Get inspired by our list of businesses that will thrive in 2025 and beyond.

A Guide to Email Marketing Campaigns for Small Businesses

Done correctly, an email marketing campaign can boost sales, brand recognition, and even customer loyalty. Here’s a comprehensive guide to get you started.

How to Do a Salary Competitive Analysis

A compensation analysis shows how you’re paying your employees in comparison to other companies. Here’s how to get started.

How to Market Made in USA Products

Consumers are interested in buying U.S.-based products, a need that small businesses are uniquely positioned to meet.

Small Business Update: One Big Beautiful Bill, Taxes, and Tariffs

U.S. Chamber of Commerce Chief Policy Officer Neil Bradley shares the latest on what the One Big Beautiful Bill means for small businesses.

How Upskilling Existing Employees Could Address Hiring Challenges

A new report suggests this approach could help build a resilient, loyal workforce while helping people grow in their careers.