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What Is a Brand Community?

A brand community is a key asset in building long-term value for your business. Here’s how to create and foster a brand community.

How Milani Cosmetics Tapped Sports to Vault into Beauty’s Big Leagues

For the disruptor brand, high-wattage marketing collaborations with female athletes and influencers proved a case study in engaging shoppers and gaining market share.

How to Start a Real Estate Business: A Step-by-Step Guide

Learn the requirements and fees to officially operate as a real estate agent and the marketing techniques to make your business successful.

What Is a DiSC Personality Test?

Learn more about the DiSC personality test and how to use it to understand yourself and others better.

What Growing Businesses Should Know About Fleet Management

Learn the essentials of fleet management, from GPS tracking to cost reduction, safety, and compliance, as well as software solutions that can help.

Small Businesses to Love This Valentine’s Day

There are so many ways to express “I love you” in a gift, and these small businesses present some unique and sentimental options.

TikTok Alternatives for Small Business Marketing

With TikTok’s uncertain future in the United States, consider one of these alternative platforms to promote your brand's content.

How to Open a Shopify Store in 5 Steps

Shopify makes it easy for e-commerce businesses to sell their products online. Learn how to set up your Shopify store in 30 minutes or less.

How Do Charitable Donations Impact Your Taxes?

The IRS offers tax deductions for any donations made to charities over the course of the tax year. Here’s what to know if you choose to give back and take advantage of the IRS incentives for doing so.

Small Business Update With Neil Bradley: January 2025

Discover updates on tax and regulatory changes, workforce shortages, tariffs, and the growing role of AI, and how your small business can adapt and thrive in 2025.