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CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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How to Create a Prototype Testing Plan

Prototype testing involves careful preparation to get the feedback you need. Start with these simple steps to design your testing plan.

How to Prevent Shoplifting: Guide for Small Business

Follow these tips to keep your business safe from shoplifters.

How to Effectively Hire and Retain Employees

This week, Entrepreneur.com contributors discuss the best ways business owners can attract, hire and retain employees.

How to Keep Track of Remote Workers

Tools used to monitor your employees can have unexpected benefits for both you and your team.

Franchise Owners Share Secrets for Bringing Customers In-Store

As online shopping becomes more prevalent, brick-and-mortar shop owners must stay competitive and proactively encourage customers to shop in-store.

What Small Businesses Can Learn From Big Retailers' Holiday Strategies

Consumers want value for their dollars, rewards for spending in the form of loyalty points or cash-back deals, and service and experiences that go above and beyond.

How to Use E-Commerce for Service Businesses

Here’s how best to accept online payments for services via e-commerce.

How to Promote Your Company Newsletter

You've found an email distributor, formatted your newsletter and written content that appeals to your customer base. Now it's time to to expand your audience.

Founders of Women-Owned Wellness Brand Talk Perseverance

Heywell co-founders Ashley Selman and Britt Dougherty discuss the importance of celebrating the wins and persevering when times get tough.

Creative Ways Businesses Can Employ Membership Pricing Models

Here are some ways you can create recurring revenue through memberships.