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Founded: The Small Businesses That Built America

Our year‑long series celebrates the entrepreneurs and enterprises that have shaped the nation’s economy over 250 years.

Small Business bAIsics: AI Training for Business Growth

Our virtual and in-person AI training, developed with support from Google and in partnership with the U.S. Chamber of Commerce Foundation, is the gateway to understanding and applying artificial intelligence in practical, powerful ways at your business.

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Latest—

How Small Businesses Can Use AI to Boost Efficiency Without Losing Human Expertise

In this edition of "Ask the Board," we feature Amy Boston, founder of Threology, on the benefits and limitations of AI in HR.

Sista Santa: Holiday Decor Reimagined

Founder Nikkia Henderson launched Sista Santa to offer inflatable holiday figures that center Black women and expand representation in seasonal decor.

ByUR Unites K-Beauty Science With Branding Savvy to Build Market Share

The startup’s mix of Korean innovation, Japanese skin care rituals, and smart licensing (think Hello Kitty) is showing how smaller players can win in the crowded $2 billion K-beauty market.

Founded in 1947: French Florist Rethinks the Traditional Flower Shop

By blending emotional customer experiences with franchise-ready systems, this Los Angeles–based floral company is expanding its legacy brand.

Founded in 1970: Unclaimed Baggage Gives Lost Luggage a Second Life

By turning unclaimed airline luggage into retail inventory, this Alabama-based company has created a one-of-a-kind shopping experience with a loyal national customer base.

Founded in 1931: Townsend Powers New England Homes Through Four Generations of Family Leadership

The Massachusetts-based home services company has grown from a heating oil business to a trusted provider of energy, HVAC, plumbing, and electrical services across New England.

3 Ways Small Businesses Evolve Marketing as They Grow

As small businesses grow, their marketing strategies must evolve too. Learn how to build visibility, connect with customers, and scale your brand with the right tools and resources.

Earth’s Groove: How Herbal Experimentation Turned Into a Wellness Brand 

Founder Layla Morgan transformed a personal interest in herbal wellness into a brand built on community, education, and accessible self-care.

Health-Focused Startups Built Devoted Communities and a National Retail Presence

From probiotics to oral care, three founders explain how community-first strategies turned trust, education, and culture into breakout retail growth at merchants from Target to Anthropologie in the crowded wellness space.

How to Recover From a ‘Creative Hangover’

Creativity is linked to positive well-being, but a new study suggests it can sometimes have negative effects.