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Good Company

The Leap

Poised for growth and ready to take the big step? Advice and inspiration from entrepreneurs who've done it successfully and what they'd do differently next time.

Featured

Oura CMO on How a Product Designed to Deliver Hyper-Personalized Health Results Scaled Into Big Retailers Like Target

The wearable tech brand tapped into wellness trends to deliver on growing consumer interest in precision health technology.

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Trendy Startup PopUp Bagels’ New CEO on Its National Growth Strategy

The disruptor is betting on a highly efficient format for its “rip and dip” bagels that departs from typical quick-service chains as it expands, Tory Bartlett tells CO—.

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True Religion CMO on Tapping Into Cultural Touchpoints and Celebrity Fans to Woo Gen Z

The denim giant is working to bounce back from two bankruptcies with a strategy that capitalizes on early 2000s nostalgia and courts a broader customer base, Kristen D’Arcy tells CO—.

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Latest—

How the Pandemic Helped Frozen Yogurt Startup Yasso Boost Sales
The red-hot frozen novelties category grows as the pandemic inspires consumers to scoop up healthier treats.
By: Mark Hamstra

Slack Adds New Features to Become Indispensable in a Post-COVID Workplace
The messaging platform is adding new ways to connect employees, as well as vendors and clients, as it seeks to become the digital headquarters for businesses large and small in the hybrid workplace.
By: Joan Verdon

Why Talkspace Is One of the Fastest Growing Telehealth Startups
President Mark Hirschhorn on how the pandemic and the rise of telemedicine have helped fuel the digital disruptor’s mission to democratize access to affordable mental health care.
By: Barbara Thau

Yelp Expands Its Ad Targeting and Messaging Features for Small Businesses
The changes are designed to give businesses more control over their Yelp pages and more opportunities to reach high-value customers.
By: Joan Verdon

Groupon Enhances Its Marketplace for Both Small Businesses and Consumers
The deals platform sees lots of opportunity in the $1 trillion-plus local economy.
By: Joan Verdon

Thinx CEO Discusses Expansion Into National Retailers
As it enters the plus-size market, the feminine hygiene disruptor, which projects $100 million in sales this year, is boosting its commitment to inclusive product design.
By: Jackie Chiquoine

Interview With Celebrity Hairstylist Ted Gibson on the Highs and Lows of Growing a Multimillion-Dollar Beauty Business
The beauty insider shares key takeaways from the game-changing moments that both catapulted and challenged his business, with actionable insights for small businesses to legacy brands.
By: Barbara Thau

Pinterest Adds Tools to Help Small Businesses Get Discovered
The visual search engine is looking to turn images on its platform into shoppable moments.
By: Joan Verdon

Footwear Brand Toms Rebrands and Finds Its Footing
The brand has ended its buy-a-pair, give-a-pair pledge and is looking to attract younger consumers with a new charitable model and a new shoe.
By: Joan Verdon

Vera Bradley Builds Customer Community With ‘Micro-Influencers’
The company known for its iconic quilted bags is leveraging ‘brand ambassadors’ to reach local shoppers, tapping the playbook of the bracelet startup it acquired in 2019.
By: Mark Hamstra

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