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Launch Pad

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Growth Studio

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Latest—

Behind Suave’s Luxe-for-Less Comeback to Court Younger Consumers

VP of Innovation Rafael Lopes on how Suave is reinvigorating its image and product mix (like tapping the ‘dupes’ trend) to regain market share in the hot mass market beauty sector.

Finding Growth in B2B Channels

Leaders from startups Curious Elixirs mocktails, Ergatta, which makes connected rowing machines, and boxed produce company The FruitGuys reveal strategies for business-to-business success.

Cupcake Giant on Supercharging DTC Sales and Social Media Reach to Drive Business

New financial leadership and surging brand awareness on social platforms position the dessert company for a critical inflection point in growth.

Home Fragrance Entrepreneur on Mastering ‘Masstige’ Consumer Experiences

Harry Slatkin shares how he’s built a business based on the ethos that “everybody should be treated as a luxury customer.”

Small Businesses Making Shoes in the U.S.

Few and far between, the remaining U.S. shoe manufacturers have found a niche or a loyal clientele who doesn’t mind spending more in exchange for attention to detail and quality.

Navigating the Unknown: The Mindset for Resilience and Business Results

In this edition of “Ask the Board,” we feature Diana Zelvin, a business coach and psychotherapist. Diana shares the importance of resilience for entrepreneurs and small business owners.

How Brooklyn Delhi Grew a Food Blog Into Mass Distribution of Modernized Indian Pantry Staples

Founder Chitra Agrawal brings an Indian American point of view to branding and recipe development of the food startup, landing big retailers like Target.

Starting your Next Chapter? Advice on Franchise Ownership Later in Life

In this edition of “Ask the Board,” Kevin Lewis, Franchise Owner at Apex Leadership Company, shares his advice for entrepreneurs who would like to jump on the franchise bandwagon later in life.

Global Flavor Trends Drive Snack Innovations

Indie brands are making over the snack aisle with an infusion of flavors, ingredients, and recipes from around the world.

Bookstores Tap Indie Vibe, Personalization, and Social Media to Romance Reading For Today’s Consumers

Despite doomsayer predictions, brick-and-mortar bookstores’ demise hasn’t come. In fact, local bookstores—and revived big-brand chains—are luring customers in with new incentives, merch, and cultivated communities.