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Trend Forecasters on the Consumer Trends Impacting Business

Trend analysts weigh in on the macro movements, innovations, and consumer motivations businesses need to prepare for and act on to sustain success, from 'kidulting' to AI companionship.

How Milani Cosmetics Tapped Sports to Vault into Beauty’s Big Leagues

For the disruptor brand, high-wattage marketing collaborations with female athletes and influencers proved a case study in engaging shoppers and gaining market share.

Small Businesses to Love This Valentine’s Day

There are so many ways to express “I love you” in a gift, and these small businesses present some unique and sentimental options.

Out-of-the-Box Business Strategies for Entrepreneurs

In this edition of “Ask the Board,” Lonnie McGowen, a Franchisee of IMAGE Studios, shares unique business strategies that can steer your small business toward unparalleled growth and success.

How to Combat Imposter Syndrome and Build Resilience

In this edition of “Ask the Board,” Shonali Paul, Founder of Paul John Indian Caffeine Company, shares her tips on how to combat imposter syndrome.

How Retailers Are Tapping AI to Mitigate the High Cost of Product Returns

Technology is helping merchants cut costs by helping customers make more informed purchasing decisions, identifying “trusted buyers,” streamlining logistics, and minimizing fraud.

How Fancypants Baking Co. Has Thrived Sustainably for Two Decades

Here's how this zero-waste bakery has grown and adapted over the last 20 years.

CRMs for Small Business Owners: Steps to Seamless Integration

In this edition of "Ask the Board," Paul Wnek, Founder and CEO of Coalescence Cloud and ExpandAP, shares his tips on how to take full advantage of customer relationship management (CRM) software.

Make the Switch: Tips to Transition to a New Industry as an Entrepreneur

In this edition of "Ask the Board," Drs. Jason and Vanessa Helfrich, former restauranteurs and Co-Founders of 100% Chiropractic, share their tips on how to go from one industry to another with success.

Grow Your E-Commerce Business With These AI Marketing Tips

In this edition of "Ask the Board," Alfred Chehebar, Founder of e-commerce platform ObjectsHQ, shares powerful artificial intelligence (AI)-focused marketing tips that can set your e-commerce venture up for success in 2025 and beyond.