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Founded in 1988: King Swings Grew From a Small Workshop in Pennsylvania to a Premium Playset Manufacturer

The family-owned playset company expanded beyond its roots by embracing direct sales, listening to customers, and building a team ready for the future.

Founded in 1929: Keller-Heartt Oil Built a Legacy by Embracing Change

Faced with a stagnant lubricant market, the family-owned business expanded its offerings and emerged as a broader solutions provider for industrial customers.

Startup Gardenuity Melds Tech and Community to Forge Wellness Niche — Attracting Untapped Audiences

The gardening category was overdue for a refresh. Now this experience-driven concept is cultivating the next generation of gardeners by tapping into self-care interests and strategic partnerships.

How Model Train Brand Lionel Is Leveraging Its Track Record in the Age of AI

Lionel LLC, the maker of beloved model train sets, has a new owner and is building on its strengths—and collectors’ enthusiasm—to unlock newfound growth.

How Small Businesses Can Use AI to Boost Efficiency Without Losing Human Expertise

In this edition of "Ask the Board," we feature Amy Boston, founder of Threology, on the benefits and limitations of AI in HR.

Sista Santa: Holiday Decor Reimagined

Founder Nikkia Henderson launched Sista Santa to offer inflatable holiday figures that center Black women and expand representation in seasonal decor.

Analog Marketing Platforms Appeal to Tech-Weary Consumers

Brands including the ad firm OpenFortune, YouTube star MrBeast, dating app Hinge, and others seek to stand out amid the digital clutter.

Founded in 1978: United Scrap Metal Drives Growth Through Rapid Expansion and Operational Discipline

By prioritizing responsiveness, disciplined execution, and strong customer partnerships, United Scrap Metal has built a multistate footprint in the recycling industry.

ByUR Unites K-Beauty Science With Branding Savvy to Build Market Share

The startup’s mix of Korean innovation, Japanese skin care rituals, and smart licensing (think Hello Kitty) is showing how smaller players can win in the crowded $2 billion K-beauty market.

Founded in 1970: Unclaimed Baggage Gives Lost Luggage a Second Life

By turning unclaimed airline luggage into retail inventory, this Alabama-based company has created a one-of-a-kind shopping experience with a loyal national customer base.