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Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

Customers

Balancing the need to attract new customers while keeping your existing clients happy.

Marketing

From social media to advertising, everything you need to help spread the word about your business.

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Helping you close the deal with advice and ideas on how to run a top-notch sales operation.

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Small Business Marketing Trends for 2024

Here are the small business marketing trends to watch next year, from 'minimalist' marketing campaigns to social listening to using interactive content in ads.

Small Business Saturday

Small Business Saturday falls on the last Saturday of November. Here’s what small businesses can do to make the most of the shopping holiday.

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Smart Ways to Increase Sales Next Year

Sales reps need to invest in deeper, personalized relationships with customers and clients who are now using artificial intelligence to do their homework before clicking Buy.

Email Signature Best Practices

An email signature can enhance your credibility and improve conversion rates. Here are the biggest things to include and avoid in your email signature.

A Guide to Finding Your Leadership Style

Leadership styles can provide a baseline for how you approach running your business and managing your team. Here’s how to find one that works for you.

7 YouTube Marketing Strategies and Tips

Small businesses can leverage YouTube to grow and attract new customers. Here’s what you should know about promoting your business on YouTube.

How to Create Senior Citizen Discounts

Senior discounts are a big draw for consumers and help to establish customer loyalty. Here’s how to implement these discounts in your small business.

7 Compelling Video Marketing Ideas

Incorporating video into your business’s content marketing strategy can increase brand awareness and boost your site’s SEO performance.