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Mastering the Customer Experience

In today's digital world, creating a unified customer experience across all touchpoints is more important than ever. Here's how to build customer service into every facet of your business.

Prioritizing Your Customers

A seamless and innovative customer service operation is essential for any modern business. Get expert advice on customer management strategies, systems, and technologies to help you deliver the best experience possible.

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Experts Share Holiday Marketing Trends

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

When To Adjust Your Business Plan

The best business plans are flexible and updated consistently as the business grows. Here are five steps to adapting your business plan.

What Science Says About Entrepreneurs' Brains

Entrepreneurs think differently than average workers. This unique mindset is what enables them to succeed.

6 Annual Employee Documents

While most of the required paperwork will be completed during employee onboarding, there are some forms and policies employees should re-sign every year.

How Mental Simulation Can Secure Sales

A picture of a juicy burger may or may not convince customers to make a purchase. Find out why.

How A Beauty Entrepreneur Took Her Brand from Swap Meets to Urban Outfitters

Competing in the $57 billion U.S. beauty industry against titans who have big advertising budgets is tough. Yet Hernandez did just that with Beauty Creations, poised to surpass $60 million in sales.

Small Businesses Thriving Through Upcycling

“One man’s trash is another man’s treasure” rings true for these six small businesses that transform unwanted textiles and organic waste products into fashion statements.

A Retailer's Guide to Early Holiday Merchandising

Selling holiday-related items last-minute can cost you. Here’s why.

Why Your Small Business Might Need Shipping Insurance

Shipping insurance can be a lifesaver if an expensive item you’ve shipped goes missing, but it might not make sense for local deliveries.

6 AI Photo and Graphic Design Tools

These artificial intelligence tools can help you improve the quality of images, graphics, and icons you use to convey your brand’s personality.