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Strategy
Dig deep into your business idea to discover opportunities and unexpected roadblocks.
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Strategy
How to Price Your Product: A Step-by-Step Calculation
Whether you’re setting prices for the first time or determining a price for a new offering, here are some best practices for pricing your product.
Strategy
Nonprofit vs. Not-for-Profit vs. For-Profit: What's the Difference?
Nonprofit, not-for-profit, and for-profit organizational structures have different implications for your taxes, corporate governance, and business activities.
Strategy
B2B vs. B2C: What's the Difference?
B2B and B2C companies sell their products and services to different target markets, which requires different marketing and sales approaches.
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What Is Dropshipping? Definition and Benefits
What is dropshipping? Learn how it works and explore the pros and cons of running a dropshipping business.
Business Partnership Structures: How to Choose the Best Option for You
Confused about which business structure to choose for your partnership? Learn which option is best and which to avoid.
What Makes a Good Business Partner? Top Qualities to Look For
Want to pool resources with another entrepreneur? Here’s how to team up with the best person for the job.
How to Make an Employee Your Business Partner
Have a long-term staffer that you can't imagine operating without? Learn how to promote an employee to a co-owner.
What To Do When Company Revenue Drops
When revenue drops, make small adjustments to the way you operate while you assess whether the slump is due to a larger macroeconomic issue.
How To Stay Competitive Without Lowering Prices
Price isn’t everything when it comes to customer loyalty. Here’s how to avoid a price war and connect with customers.
5 Productivity Hacks for Entrepreneurs
Are you wasting time during your workday? Use these productivity tips to improve your workflow and get more done.
How to Price Competitively Without Devaluing Your Brand
Try to avoid a price war by performing a pricing analysis and using a combination of tactics to appeal to customers beyond price.
What Are "Maximizers," and What Do You Need to Know About Them?
Maximizing is a style of shopping that emphasizes the less-is-more approach to buying new things.
How to Do a Competitive Analysis [Small Business Guide]
Perform a competitive analysis to understand not only where your business stands, but where the market is headed next.