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YouTube Creator Spotlight: Mimi G Style

Mimi Goodwin turned creating her own clothes into a million-dollar sewing business with YouTube.

How a Pandemic Pivot at Campbell's Soup Co. Won Over Millennials & Gen Z

Campbell’s CMO, Linda Lee, shares how the brand gained market share with younger consumers by leaning into their at-home eating tastes and via partnerships with Instacart to EA Madden video games.

How Embark Trucks Changed the Trucking Industry

Engineer Alex Rodrigues used his robotics expertise to innovate safe, sustainable solutions for the trucking industry.

How to Use Instagram & TikTok Hashtags to Promote Your Business

Boost brand awareness and expand your reach on social media with these hashtag tips.

Hospitality Brands Are Tapping Wellness Tourism for Growth

Hotel brands are beefing up their wellness offerings to fuel a post-pandemic recovery — betting that catering to a guest’s mind, body, and spirit will boost their bottom lines, too.

10 Interview Questions to Ask Entry-Level Candidates

These ten interview questions can make it easier to hire entry-level employees.

Top Pinterest Tools to Build Engagement

Want to increase saves, clicks, and swipes on Pinterest? Add these apps, tools, and plug-ins to boost interactions.

How to Survey Your Employees

Conducting a survey gives you insight into your employees’ feelings about their performance and satisfaction.

5 Things You Should Never Say to Your Customers

Replace these phrases with positive, solution-oriented ones to improve your customer service and customer retention.

Outdated Marketing Practices (And What to Do Instead)

Using customer demographics, relying exclusively on video, and marketing to the masses are all marketing tactics that you should consider revisiting.