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Media Kit

2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024

Sales 5 Smart Ways to Increase Sales in 2024

Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

Facial Recognition Tech Gains Traction During COVID-19

As fast-food chains like CaliBurger test facial recognition technology to expedite customer orders, the tech is also being used to take body temperatures to help keep workplaces safe amid COVID-19.

By: Mark Hamstra

Best Business Productivity and Collaboration Tools

Tools that boost your team's productivity can help improve your bottom line. If you're trying to decide which tools are worth implementing, check out this list.

By: Emily Heaslip

How to Tell Customers Your Business Is Reopening

If your business is ready to reopen after COVID-19, you'll need an effective communication plan to spread the word to customers.

By: Nicole Fallon

Mastercard Marketing and Cybersecurity Mentorship for Female Entrepreneurs

A look at the strategies designed to aid small businesses navigating COVID-19 and beyond, as they pivot online and look for new ways to reach customers.

By: Joan Verdon

How to Structure Employee PTO Policies

Paid time off is an important employee benefit for every business, but designing the right policy is no simple task. Here are some common PTO policies to help you structure your paid time off program.

By: Sean Peek

Workshop Wednesday: Building New Workplaces for the Post-Pandemic World

Experts discuss the new normal as we look ahead to the post-coronavirus business landscape.

By: Barbara Thau

How Will Machine Learning Impact Your Business?

Machine learning and AI are already changing many facets of the business world. Here are a few areas that are evolving thanks to this technology.

By: Nicole Fallon

How to Start a Business Selling Homemade Crafts

From identifying your product to creating a marketing plan, this guide will help you get started in the business of selling crafts.

By: Joyce Walsack

Recruitment Marketing: Strategy Tips From Experts

Recruitment marketing has become an important part of the overall hiring process for many companies. Here's what you need to know.

By: Nicole Fallon

Pattern Brands Gears Offerings Toward Quarantined Consumers

How brand whisperer Gin Lane transformed into a (renamed) DTC holding company, with home and kitchenware sites that serve the nation’s homebound moment.

By: Jackie Chiquoine

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