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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024
Sales 5 Smart Ways to Increase Sales in 2024
Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

How to Attract High-Profile Investors and Steer Your Brand Toward Success
In this edition of “Ask the Board,” we feature Vladimir Vukicevic, Co-founder and CEO of Better & Better, a sustainable oral wellness company. Vlad shares how to find investors and use the funds to build your brand.
By: Anna Baluch

3 Founders on the Critical Business Decisions That Proved Pivotal to Success
The founders of luxury vintage home goods marketplace Chairish, ratings app Yuka, and food disruptor PopUp Bagels each share a game-changing business move that fueled profitable growth.
By: Barbara Thau

How to Use Facebook Marketplace for Your Business
Discover what sells best on Facebook Marketplace, how it compares to eBay and Etsy, and how to optimize your listing to reach local buyers fast.
By: Jessica Elliott

How to Apply for an Employer Identification Number (EIN)
An EIN establishes your business as a federally recognized tax entity. Learn who needs an EIN, how to apply for one, and other key considerations.
By: Danielle Fallon-O'Leary

How Small Business Owners Can Build Courage
This quality doesn’t always come naturally, but it’s a skill that any small business owner can develop.
By: Erica Sweeney

How to Build Customer Loyalty
In this edition of “Ask the Board,” we feature Amy Hage, Co-founder of Strategy Maven Agency, an email and SMS marketing firm for D2C brands. Amy shares her customer loyalty secrets.
By: Anna Baluch

How PayMore Is Reinventing Electronics Resale
The chain is enjoying explosive growth thanks to its ‘new age retail’ strategy, its founders told CO—.
By: Joan Verdon

Strategies for Overcoming a Creative Slump
Creativity is essential for small business owners, so having go-to methods to keep ideas flowing is crucial.
By: Erica Sweeney

What Is Two-Factor Authentication, and Why Does it Matter?
2FA adds a second verification check to stop account takeovers. See how to use two-factor authentication to protect company accounts.
By: Jessica Elliott

Types of Mobile Credit Card Readers: A Guide for Small Businesses
Mobile readers let you take secure, card-present payments anywhere. Compare functionality and pricing between Bluetooth, tap-to-pay, and hand-held point-of-sale solutions.
By: Jessica Elliott

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