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How to Recruit Employees From Colleges

Recruiting soon-to-be college graduates is a great way to scale your company and find fresh talent. Follow these six tips to recruit candidates from local colleges.

GROW » CUSTOMERS

How to Handle Negative Customer Reviews

Follow these steps to turn a negative customer review into a positive marketing opportunity.

START » STRATEGY

Sole Proprietorship vs. Incorporation: What’s the Difference?

Are you deciding between setting up your new business as a sole proprietorship or incorporating it as an S corp or C corp? Learn the pros and cons of both and how to know which fits you best.

GOOD COMPANY » GROWTH STUDIO

How to Cultivate Positive Customer Reviews

Brand advocacy can’t be manufactured, but it can be encouraged.

START » STRATEGY

How Businesses Can Cater to Newly Vaccinated Older Consumers

With the CDC’s new guidelines on what fully vaccinated individuals can now do, the first wave of vaccinated seniors could impact how companies do business.

GROW » MARKETING

How to Create a Successful Direct Mail Campaign

Direct mail may feel like an outdated marketing strategy, but it’s still surprisingly effective. Learn five crucial steps to setting up a direct mail campaign that works.

RUN » BUSINESS FINANCING

How to Apply for a Restaurant Revitalization Fund Grant

The new Restaurant Revitalization Fund, part of the recently passed American Rescue Plan Act, provides $28.6 billion in grants to restaurants and bars in need.

GROW » MARKETING

When and How to Start Marketing a Seasonal Business

There are many advantages to owning a seasonal business, but the dips in revenue aren’t one of them. Learn how to utilize the off-seasons and continue marketing your seasonal business.

GOOD COMPANY » THE LEAP

Rhone Men's Athleisure Startup Plans for Growth

Rhone Founder Nate Checketts is banking on the premise that guys will shop in stores and online for more than sweatpants in 2021.

RUN » HUMAN RESOURCES

How to Build Trust With Your Employees

These simple, honest approaches will make your employees more engaged, loyal and productive.