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Holiday Strategy:

23 Timeless Business Lessons From Hallmark Christmas Movies

From struggling Christmas tree farms to bakeries on the brink of closure, the challenges felt by the small businesses at the center of these movies offer business lessons to all.

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Latest—
GROW » MARKETING

How to Optimize Your Google My Business Listing

Your Google Business Profile is a free marketing tool that can help you manage your business’s online presence.

START » BUSINESS IDEAS

How to Open a Food Truck: Simple Steps to Get Started

Running a food truck can be a profitable business model for many entrepreneurs. Learn how to open a food truck in six steps.

START » STRATEGY

What Is an Amazon Business Account?

Amazon Business is a free service companies can use to buy inventory, receive discounts, and take advantage of free shipping.

GROW » MARKETING

What Is a Market Segment, and How Do You Find Yours?

There are five main approaches to market segmentation. Here's how to use these approaches to create targeted messaging campaigns for key audiences.

GROW » THRIVE

How to Become a Great Public Speaker

Great speakers aren’t just born that way—they actively work to improve. Here are the seven must-have traits for a public speaker.

RUN » BUSINESS FINANCING

How to Calculate Cost of Equity

Estimating the cost of equity for private companies is challenging but not impossible. Use the cost of equity formula to see if the return is worth the risk when investing in a new opportunity.

RUN » TECHNOLOGY

How to Use Google Workspace for Business

Google Workspace offers a range of products to help teams work smarter and collaborate more easily.

GROW » MARKETING

Understanding YouTube Ads and How to Monetize Content

YouTube offers many ways to reach viewers through paid advertising and sponsored content. Take a multilayered approach to build an audience and make money on YouTube.

RUN » BUSINESS FINANCING

Free Grants and Programs for Small Businesses

When you know where to look, help for your small business is there for the taking.

Key Solutions Retailers Are Focusing on to Drive Growth This Year

Brands and merchants are heading into the new year worried about prices and making the right decisions about AI adoption.