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Entrepreneurship is trending across a variety of industries.

Your Destination for Inspiration

If you've been feeling the entrepreneurial spirit but you don't know where to begin, you've come to the right place. CO— is here, not only to help business owners start, run and grow their businesses, but also to help aspiring business owners decide where to begin.

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Types of Pricing Models and What They Mean

From flat-rate pricing to a per-user charge, there are many ways to price your product or service to find the best value for your customers and your business.

What Is a Location-Independent Business & How to Set One Up

Running a location-independent business so you can conduct your business anywhere may be your dream, but there’s a lot of planning that goes into it. Here are seven steps you should take first.

Why Brands Are Investing in Digital Out-of-Home Advertising

Marketers ranging from McDonald’s and Fresh Direct to Lasik MD leverage the flexibility and measurement capabilities of outdoor ad tech to turn more brand messaging into sales.

Start. Run. Grow. Weathering Financial Uncertainty

Small businesses are often overwhelmed by financial burdens and economic challenges. Here’s how entrepreneurs can work through that financial uncertainty.

How Much of a Raise to Offer Small Business Employees

Hardworking employees deserve to be rewarded for their efforts. Here’s how small businesses can determine how much of a raise to offer employees.

How Marketers Optimized QR Codes to Drive Engagement and Sales

Brands leverage the pandemic-fueled popularity of the scannable barcodes to enable contactless consumer payments and a more experiential shopping journey.

What Is Digital Marketing

With the right strategies, digital marketing can help your business greatly increase its visibility.

Small Business Update: Economy and Policy Outlook

Inflation, hiring shortages, and supply chain disruptions are still affecting small businesses over two years after the start of the COVID-19 pandemic.

Start. Run. Grow. Reaching Customers with Digital Marketing Strategies

With the continued rise of digital marketing, business owners should utilize digital tactics to start, run, and grow their businesses.

Returning to Live Events: How to Get Started Planning One

Live events are back in demand, but they look a little different than pre-pandemic, in-person gatherings.