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by U.S. Chamber of Commerce
  • Start

    Everything that you need to know to start your own business. From business ideas to researching the competition.

    Start
  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

    Run
  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
  • Product Guides

    Let us help your business find the best tools and solutions to thrive and grow.

    Product Guides
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Media Kit
CO- logo

CO— Roadmap for Rebuilding: Planning Tomorrow's Business Today

Every business decision you make right now impacts your company's future. Here's how to plan ahead and set yourself up for success today, tomorrow and beyond.

Securing Your Company's Future

The modern business world is evolving rapidly, and small business owners must keep an eye on current and upcoming trends. Below are some insights you can use to future-proof your company and lay out a long-term strategy for success.

Work Trends

Reaching Modern Customers

Customers

5 Customer Service Trends That Are Here to Stay

During the pandemic, businesses changed their customer experience. Here are the changes that will be around long after COVID-19 is a thing of the past.

Customers

How to Grow Sales Through Customer Engagement

Customer engagement takes a little time and effort, but regularly responding to followers on social media is a proven way to boost your sales.

Social Responsibility

Strategy A Complete Guide to Starting a B Corp

Your Remote Workforce

Launch Pad

Investing in the Remote Revolution: Startups Capitalize on a Work-From-Home Future

Businesses offering tools to connect off-site employees find themselves with the right product at the right time.

Future Growth

Growth Studio

To Thrive in the Modern Business World, Embrace a Growth Mindset

Grow with Google Digital Coach Krystal Hardy Allen explains how embracing growth and digital tools can help businesses soar.

Ask the Board

How Can I Increase My Business's Profitability?

In this edition of “Ask the Board,” we asked Juli Lassow, owner and principal of JHL Solutions, for best strategies small businesses can use when looking to increase their profit margin.

Tech Tools for Sales

Automation Is the Future of Sales (Even for Small Business)
Sales 10 Free Sales Tools for Your Small Business
Sales 6 Tools for Selling on Social Media

Goal Setting

Thrive

How to Use the SMART Framework to Set Business Goals

SMART goals are specific, measurable, achievable, relevant and timely. This framework is designed to help you achieve your personal and professional goals.

Financial Planning

Strategy

Ready to Move On? How to Create an Exit Plan for Your Business

Planning how you will exit your business will provide you with the best financial and emotional options for selling your business.

Growth Inspiration

Growth Studio
Growth Studio
Growth Studio

Planning Strategies

Strategy

5 Expert Business-Planning Strategies to Help You Reach Your Goals

The right business-planning strategies can make it easier for you to plan and eventually reach your business goals. If you’re not sure where to start, here are five strategies to consider.

Consumer Trends

Launch Pad

The ‘New Value System’ Shaping Consumer Spending And What It Could Mean for Your Business

The pandemic has made wellness and conscious capitalism related trends that will inform what we buy in four critical ways, says futurist Emma Chiu, global director of Wunderman Thompson Intelligence.

Strategy

6 Small Business Employee Trends That Are the New Normal

Some trends come and go, but these six changes in customer and employee behavior are here to stay. It’s time your business got on board.

Planning Ahead

Startup A Step-by-Step Guide to Writing a Startup Business Plan
Strategy Scenario-Based Business Planning: What It Is and How to Use It
Strategy How to Create a Recession-Proof Business Plan
Latest—

How to Build a Successful Small Business Brand Strategy
Establishing a brand strategy helps small businesses reach their goals.
By: Katarina Betterton

7 Recession-Proof Business Ideas
With the possible threat of recession, it’s important to know how to create a recession-proof business. Here are seven ideas to consider.
By: Kayla Harrison

How to Balance Employee Management With Employee Freedom
Managers who treat employees with respect while providing them with freedom in the workplace tend to have more successful teams.
By: Kaytlyn Smith

How 3 Brands Turned Pandemic-Era Homebodies Into a Business Opportunity
The brands’ execs share how they’re tapping the work-from-home trend to uncork new revenue streams at the photo-sharing business, apparel brand, and furniture rental startup.
By: Barbara Thau

How To Be A Good Boss as an Introvert
Introverts can be great bosses by leaning on their strengths and embracing their leadership style.
By: Emily Heaslip

Signs Your Company Is Growing Too Fast
Growth is good until it’s too much for your system to handle. Here’s how to tell if your company is outperforming its capacity.
By: Emily Heaslip

How to Target Small Business Customers
Many consumers are ditching big-box stores to instead support local small businesses. Here’s how business owners can market to local customers.
By: Miranda Fraraccio

How E-Commerce Trendsetter Sephora Is Giving Its Digital Business a Tech Makeover
When the beauty retailer opted to modernize its digital platform, four must-have features topped its shopping list that address rapidly changing consumer demands, says CTO Sree Sreedhararaj.
By: Joan Verdon

Ballersworld Founder on How His Passion for Basketball Sparked a Winning Business Idea
Ernest Gass, Founder of event and apparel company Ballersworld, discusses how his passion for basketball and a never-give-up mindset helped propel his entrepreneurial journey.
By: Sheryl Nance-Nash

5 Startups That Started Booming During the Pandemic
These businesses found a gap in the market during the pandemic and continue to thrive.
By: Emily Heaslip

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