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CO— Roadmap for Rebuilding: Planning Tomorrow's Business Today

Every business decision you make right now impacts your company's future. Here's how to plan ahead and set yourself up for success today, tomorrow and beyond.

Securing Your Company's Future

The modern business world is evolving rapidly, and small business owners must keep an eye on current and upcoming trends. Below are some insights you can use to future-proof your company and lay out a long-term strategy for success.

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What Is Business Equity? How to Calculate Company Value

Equity is your company's value after deducting your liabilities from your assets. Learn more about how business equity works.

Top Payroll Accounting Best Practices Small Businesses Should Follow

What is payroll accounting, and which expenses should you track? Explore types of payroll accounting methods, examples, and compliance tips for setting up your payroll system.

How to Start a Business Step by Step

If you're thinking about starting a business, here's a step-by-step guide to help you through the process.

How to Create a Business Partnership

Are you starting a business with a partner or turning your sole proprietorship into a partnership? Explore pros, cons, and practical tips for creating small business partnerships.

Trend Forecasters on the Consumer Trends Impacting Business

Trend analysts weigh in on the macro movements, innovations, and consumer motivations businesses need to prepare for and act on to sustain success, from 'kidulting' to AI companionship.

Companies That Use Substack Well

Substack is a promising, if underutilized, tool that small business owners should explore due to its connected, engaged audiences.

Benefits of 'Local' Marketing

Branding your business as "local" can help you foster deeper relationships with customers and build loyalty among your community.

Choosing the Best Fleet Tracking Solution for Your Business

Learn how to optimize the efficiency of your fleet with our guide to the best GPS tracking solutions, key features, and costs.

What Is a Brand Community?

A brand community is a key asset in building long-term value for your business. Here’s how to create and foster a brand community.

How Milani Cosmetics Tapped Sports to Vault into Beauty’s Big Leagues

For the disruptor brand, high-wattage marketing collaborations with female athletes and influencers proved a case study in engaging shoppers and gaining market share.