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Pet Humanization Trend Creates Brand & Business Opportunities

Pets have become part of the family, fueling opportunities for gourmet pet food, pet insurance, boutique vet clinics, nutritional supplements, and pet tech.

Business Leaders Share Success Tips for Entrepreneurs

Executives from major brands share their best advice and the moves they’ve found foundational to success.

Fashion Entrepreneur Finds Motivation Amid Competition

Formalwear business founder Marissa Tilley shares her tips for fashion entrepreneurs breaking into the industry.

Nespresso Delves Into Tech to Find Out What Its Best Customers Want

The coffee brand’s VP of Marketing for its U.S. business explains how data intelligence is revealing what its devotees care most about.

Can’t Find Workers? It’s Time for a New Type of ‘Employer Branding’ To Woo Them

The power of a brand to drive sales is well known. Now, companies are learning that a new sort of brand can also drive employee recruitment and retention.

AriZona CEO: How the Tea Brand’s Foray into Snack Food Revealed Its Next Growth Opportunity

Careful experimentation and a deep knowledge of its customer base helped the beverage brand ace an entirely new product category with an inflation-resistant pricing strategy.

Pet Store Owner Shares His Business Growth Story

City of Paws Pet Care owner Danny Offenbacher speaks about being adaptable and filling gaps in the pet care industry.

How 3 Startups Generated Exponential Sales Growth on TikTok

Babylist, Eterneva, and Liteboxer share the secrets of their viral success on the short-form video platform.

How an Illustrator Turned a Hobby Into an Inclusive Business

Illustrator-turned-entrepreneur Nicole Alesi shares how she founded Nicole Marie Paperie and the lessons she’s learned from entrepreneurship.

Hospitality Brands Are Capitalizing on the Pet Craze to Woo Millennials

Hoteliers are treating pets like royalty with room service, plush beds, doggy day care, and more.