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Latest—

How the Micro-Experience Trend Fuels Customer Engagement

Brick-and-mortar brands from Canada Goose to Drybar are offering consumers new ways to interact with products and services, adding experiences scaled small enough to be offered in multiple locations.

Interview With Ron Johnson, Founder of Enjoy

After success at Target and Apple’s stores, and a failed attempt to turn around J.C. Penney, Ron Johnson says he’s now delivering a new kind of customer experience: the ‘mobile retail store.’

3 Creative Benefits & Rewards to Incentivize Employees

Robert Glazer, CEO of Acceleration Partners, has won multiple industry awards for best place to work and top company culture. Here are his suggestions to ensure your team members feel valued.

Secret Deodorant Marketing Campaign Tackles Female Equality

How the Procter & Gamble brand is spotlighting women fighting the ‘mental sweat’ of gender inequities — and winning — to differentiate in the ‘super crowded,’ $3 billion U.S. antiperspirant business.

Men's Personal Care Market Is Ripe for Disruption

Forecast to reach $166 billion by 2022, the men’s personal care market represents a major opportunity for brands willing to evolve along with their consumers.

Business Elevator Pitch: How to Perfect Your Pitch and Engage Your Audience

Communications expert and speaking coach Neil Gordon offers his top tips on how to make elevator pitches less transactional and more engaging.

Ritual Taps Into the Health of Multi-Generational Customers

The DTC brand founder and CEO Katarina Schneider on leveraging consumer education and technology to scale the millennial-geared supplement brand.

Eataly Strives for Customer Engagement In-Store and Online

Along with opening stores worldwide, the new Global CEO of Eataly wants to bring the experience of shopping in an authentic Italian market to your phone by enhancing its online offerings.

CVS Has a New In-Store Marketing Strategy

Marcy Brewington, director, in-store marketing strategy, on the drugstore chain’s goals for crafting new signage to help consumers shop faster and discover new things.

Common Small Business Retirement Planning Mistakes

Clayton Alexander, investment advisor and president of Teton Wealth Group, shares the most common mistakes made by small business owners when preparing for retirement.