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Best Practices for Recruiting and Retaining Employees

Hiring good employees plays an invaluable part in the success of a business. Here's how to successfully recruit, manage and develop your team.

Grow and Strengthen Your Team

Strong leadership is key to hiring, running, and nurturing a successful team. Get expert advice on how to attract, manage, and retain great employees.
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What Is a Market Segment, and How Do You Find Yours?

There are five main approaches to market segmentation. Here's how to use these approaches to create targeted messaging campaigns for key audiences.

How to Become a Great Public Speaker

Great speakers aren’t just born that way—they actively work to improve. Here are the seven must-have traits for a public speaker.

How to Calculate Cost of Equity

Estimating the cost of equity for private companies is challenging but not impossible. Use the cost of equity formula to see if the return is worth the risk when investing in a new opportunity.

How to Use Google Workspace for Business

Google Workspace offers a range of products to help teams work smarter and collaborate more easily.

Understanding YouTube Ads and How to Monetize Content

YouTube offers many ways to reach viewers through paid advertising and sponsored content. Take a multilayered approach to build an audience and make money on YouTube.

Free Grants and Programs for Small Businesses

When you know where to look, help for your small business is there for the taking.

Key Solutions Retailers Are Focusing on to Drive Growth This Year

Brands and merchants are heading into the new year worried about prices and making the right decisions about AI adoption.

Angel Investors Focus Funding on Women-Owned Businesses

Berry tells CO— that backing startups marks her "second act in life."

Business Certifications: Small Business Guide

Obtaining business certifications can give you access to more opportunities. Here are some of those certifications and how to apply.

How to Prepare Your Business for Sale

If you’re preparing to sell your business, follow this step-by-step guide to ensure you receive the proper compensation for all the hard work you've invested in your company.